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Rare Beauty is a makeup brand created by Selena Gomez that celebrates individuality and self-expression. It offers vegan and cruelty free products for lips, face and eyes, and supports mental health causes.
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- About Rare Beauty
Rare Beauty is a makeup brand by Selena Gomez that celebrates self-expression and diversity. Shop online for hydrating, dewy and matte products with buildable coverage and blendable formulas.
Shop Rare Beauty by Selena Gomez line of confidence-boosting products at Sephora. Find makeup, skincare, tools, and more to embrace your uniqueness.
What makes us Rare. Together we’re building a safe, welcoming space in beauty and beyond. This is makeup made to feel good in, without hiding what makes you unique. And it’s all vegan and cruelty free.
Shop our bestselling face makeup collection, including blush, primers, foundation, concealer, and the hydrating 4-in-1 Mist Selena always keeps with her!