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  1. Jul 15, 2022 · From the “Harlem Shake” to “Party Rock Anthem”, digital platforms ushered in a new era of publicity – and virality. On July 15, 2012, South Korean singer and rapper Psy broke onto the ...

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  2. Jul 20, 2022 · The YouTube “Billion Views Club” now has over 300 members, and this is thanks to “Gangnam Style” breaking the floodgates. “ [PSY] broke the rules of the game. The traditional marketing and promotional playbooks were essentially thrown out the window,” said DFSB Kollective’s Bernie Cho. “ [‘Gangnam Style’ showed] the ...

  3. Gangnam Style. " Gangnam Style " ( Korean: 강남스타일, IPA: [kaŋ.nam sɯ.tʰa.il]) is a K-pop song by South Korean rapper Psy, released on July 15, 2012, by YG Entertainment as the lead single of his sixth studio album, Psy 6 (Six Rules), Part 1 ( Ssai Yukgap Part 1 ). The term "Gangnam Style" is a neologism that refers to the nouveau ...

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  5. Sep 24, 2012 · September 24, 2012 5:20pm. Busting his way into the mainstream music scene with the web sensation “ Gangnam Style ,” South Korean-based rapper and record producer Psy has a lot to teach the ...

    • Biker Chic
    • Hoodwinked
    • Chaotic Camel
    • Poppin’ Colour
    • Monochrome Details
    • Denim, For Days

    Cropped and clean, Korean men look to biker jackets as key casual layering. And the more leather the better. Black perfecto jackets create a Marlon Brando shrine to the Fifties, a neat white t-shirt tucked in to classic blue jeans and boots – nothing cropped and over-styled. Suede – in chocolate and mocha – jackets are the second leather-love. Agai...

    Making a fashion play on the activewear trend, Koreans are hoodwinked by the hoodie. The comfort clothing is well-beyond the athletic track or greasy gym and comes nighttime neoprene black with chunky statement zips for a moody, mechanical finish. Under a topcoat in the season’s camel-hue, it’s the perfect depth-addition to an otherwise minimal tai...

    Camel topcoats – with sprawling peak lapels and sharp shoulders – are a welcomed outerwear piece in winter, lightening the bleak Seoul streets. But it wouldn’t be Korea without some style-rebellion to derail British tradition. This looks like camouflage printand patches or logos. Camo-print track pants (never khaki pants) and their khaki base-colou...

    On the streets of Seoul, a darkened mood can ascend: lots of black with the occasional flash of a primary colour piercing the sombre tone. A blue suit, pink t-shirt, or bold red stripe sweater pops against a neutral, monochromatic background. Koreans keep the other items – namely black denim, felt hatsand leather boots dark – to absorb the colour n...

    Taking inspiration from the classic Brits (a la Burberry) and fuss-free Scandinavians, Koreans tap easy-go monochrome ensembles. Based on three-piece looks, black slim-fit trousers, a long-sleeve plain tee and cotton topcoat (trench or work jacket) lay the foundation for the minimalism. Then jazz it up Seoul-style with orange-lensed shades (a huge ...

    Like the Japanese, Koreans adore their denim. Top-to-bottom Canadian suits (aka double denim) injected with a freshness known to Seoul. A common trend this season is the slashed sleeve denim shirt; cut home-job style at the elbow and layered over a long-sleeve t-shirt or sweater. The black buffers the matching denim jeans with gargantuan holes that...

  6. Gangnam Style is a popular fashion trend inspired by the K-pop song of the same name by Psy. It is characterized by a mix of youthful streetwear and louche-tailoring, with a touch of rebel and color. However, there are some common mistakes or faux pas to avoid when dressing Gangnam Style.

  7. Apr 2, 2013 · 2 April 2013. PA. THE success of YouTube hit Gangnam Style has turned the spotlight on emerging South Korean fashion. Since storming first YouTube and then the charts, Gangnam Style by pop sensation Psy has enjoyed phenomenal worldwide attention, with its catchy tune and cult dance moves. But, while to many Gangnam may just be a lyric, it is in ...