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- This platform seamlessly facilitates ticket bookings for a spectrum of events, ranging from movies and concerts to sports and various other engaging happenings in your city. Beyond its primary ticketing function, BookMyShow enhances the user experience by offering an array of promotional offers, coupons, and discounts for these events.
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Mar 23, 2023 · In this article, we decode the BookMyShow Business Model to help you understand how it makes money. BookMyShow, a platform that revolutionized the ticket booking industry, has become a household name for millions of people looking for a seamless and user-friendly way to book tickets for movies, plays, concerts, and sports events.
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- BookMyShow - About
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- BookMyShow - Startup Story
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The company is currently India’s largest entertainment ticketing platform. BookMyShow started out in 1999 as a software re-seller for movie theaters and converted into a platform catering to cloud-based ticket booking of events, movies, sports, and plays. BookMyShow was known by the name of its parent company,Bigtree Entertainment Pvt. Ltd., at the...
According to a RedSeer report, the online ticketing market in India recorded a quarterly revenue of $28 million in 2018. Moreover, RedSeer's 'online ticket market updates' report states that 50% of the industry revenue has been coming from movies, with events being the next major contributor. Sporting events, concerts, and other live entertainment ...
The founders of BookMyShow are three friends:Ashish Hemrajani, Parikshit Dar, and Rajesh Balpande. They are the alumnus of Sydenham Institute of Management, Mumbai University. Ashish Hemrajaniis the CEO of BookMyShow.
Ashish got inspiration when backpacking in South Africa, following his master's degree completion and working with J.W. Thompson, and alcohol turned out to be the trigger for change. He was sitting under a tree, quietly listening to a radio ad for rugby tickets, when it dawned on him. This idea ignited Ashish, who left his job and immediately retur...
BookMyShow was initially branded as ‘Go For Ticketing’. In 2002, the company was renamed ‘India Ticketing’ before ending up with the current name. When the business was still known as India Ticketing in 2007, it held a contest for its staff to select a name for the business. The winner of the contest was given an iPod touch. An engineering intern p...
BookMyShow initially kept itself to movie tickets but soon had its fingers in various pies.These days, it offers tickets for just about any type of entertainment, including plays, movies, fairs, sports, and more. On the platform, you can also reserve tickets for international events and monument exhibitions. Tickets for nearby activities were also ...
The core of BookMyShow's business model is its exclusive access to Vista ERP APIs, which allow for the integration of real-time movie ticket availability. In order to enable upselling and cross-selling, the platform extends these APIs to offer related services, including parking, food and beverage, shopping, retail, and security. The technology als...
BookMyShow makes money through the following sources: 1. Ticketing revenue: This represents the primary revenue source for the overall results. It includes commissions on ticket purchases and internet handling fees. Convenience fees are extra that the company charges on top of the ticket price. BookMyShow maintains this distinction. Regarding event...
The company had a difficult journey ahead of them. BookMyShow has experienced it all, from thedifficulties of launching a new business to the financial crisis of 2007 to the 'Dot Com' bubble of 2002. Online ticket sales were not common when BigTree Entertainment Pvt. Ltd. was founded in 1999. Even then, the internet remained a dynamic, experimental...
Only in theaters and buying movie tickets meant only at the movie hall counters. Therefore, BookMyShow undoubtedly brought nothing short of a revolution here, leveraging the digital technology. Looking at the growth, it is to be noted that BookMyShow is presently operating in 650+ towns and cities, and5,000+ screens in India. The company also foray...
- 1999
- Entertainment Providers
- Mumbai, Maharashtra, India
Jan 16, 2018 · While BookMyShow has become synonymous with movie ticket booking, over the last year it saw competition in the form of Paytm.
Feb 21, 2024 · BookMyShow deploys an integrated marketing strategy encompassing advertising, partnerships, influencer marketing, and data analytics. Key elements like playing into consumer FOMO and offering value-added platform features also set BookMyShow apart.
Apr 21, 2020 · To know about the journey of BookMyShow, we interviewed Harsh Pamnani, who is an MBA from XLRI Jamshedpur and author of the bestselling book Booming Brands (published by CNBC). In his book, he has covered inspiring journeys of many new age ‘Made in India’ brands, including BookMyShow.
- Debayan
Jun 7, 2023 · Multi-channel marketing. A core component of the BookMyShow business strategy is its diverse marketing approach, including print or television ads, campaigns, and a robust social media presence. They keep abreast of new trends to stay relevant to their target audience.
Jan 6, 2022 · For entertainment, BookMyShow did its best to enliven the entertainment experience at home by fine-tuning platforms like BookMyShow Stream, our transaction based video-on-demand service that offers a diverse catalogue of movies.
