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When you choose organic, you’re not just buying food – you’re investing in a healthier ecosystem, supporting small-scale farmers, preserving traditional agricultural wisdom, and promoting a more sustainable future for Indian agriculture.
Jun 18, 2021 · India’s most of the organic food produce is exported but with increasing awareness, Indian organic food market, which is yet very small and fragmented, is also growing. In an emerging organic food market, it is indispensable for producers, marketers and policy makers to understand consumers, their attitudes and buying behaviour.
- Gunjan Gumber, Jyoti Rana
- 2021
Oct 9, 2023 · Organic food contains an absence of pesticides and is widely acknowledged for its nutritional benefits, lack of carcinogenic substances, and boosting immunity. India’s organic food market has witnessed exponential growth after the pandemic.
- Digital Literacy and E-Commerce Facilitation
- Insignificant Price Difference
- Indian Government Supporting Organic Food Industry
- Increase in Export
Due to the surge of smart-phone usage India, coupled with low-cost internet, there has been an increase in access to information about organic food. Added with this, e-commerce platforms acted like a facilitator reaching out to potential customers across the country. This is the reason why the growth of organic food was initially harnessed by Tier ...
The price difference between organic and inorganic food is insignificant; when compared to the health benefits carried by organic food. While organic food might be priced higher by a few pennies, it prevents the body from the needless intake of pesticides and fertilizers. This further cuts down the risk of health hazards and unnecessary medical exp...
The Indian government is supporting and promoting organic farming by extending financial help to farmers adopting organic farming. Various government schemes like Mission for Sustainable Agriculture (NMSA), Mission for Integrated Development of Horticulture (MIDH), National Food Security Mission (NFSM) and Rashtriya Krishi Vikas Yojana (RKVY) have ...
The demand for Indian organic food has not only witnessed a steady rise in India but it is receiving appreciation on a global platform. Due to India's favourable agro climatic conditions coupled with the inherited tradition of organic farming, the quality of organic food to export is very high. As per reports, the demand for Indian organic food is ...
Dec 6, 2023 · Good purchasing power and greater awareness are creating a market for non-food organic products too. According to Euromonitor India Organic Products Market Trends Report, organic food, followed by organic personal care and clothing, are the fastest-growing segments. Greater awareness and better education.
The popularity of organic food in India has steadily been rising, with many people opting to consume them to reduce their exposure to pesticides or in an effort to be more environment friendly or both. However, most people don’t know much about the regulations behind organic food in India and what the various logos and certifications mean.
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The purpose of this paper is to understand how fear towards conventional food products motivates an individual to buy organic food products and whether trust and perceived price as contextual factors are able to enhance the buying intention.
