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  1. Feb 23, 2014 · In the case where each sister site is hosted on a separate domain, a site with a strong following and high value to search engines can share some of this value with weaker sister sites. It does this by linking to them, thereby advocating for them in the eyes of the search engines.

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  2. Dec 12, 2023 · Deep linking for SEO is when you add links to specific, relevant pages on your website rather than general ones like the homepage. Like blog posts, pricing pages, and case studies. This process helps your content rank higher on search engine results pages (SERPs). And makes it easier for users to navigate your website.

    • Why should a website link to a weaker sister site?1
    • Why should a website link to a weaker sister site?2
    • Why should a website link to a weaker sister site?3
    • Why should a website link to a weaker sister site?4
    • Why should a website link to a weaker sister site?5
    • Along Came Google: The Emergence of Google & Pagerank
    • Internal, Inbound, & Outbound Types of Links
    • Internal Link Focus: Distribute Pagerank Well Across Your Site
    • Outbound Link Focus: Just Appear Natural
    • Summary

    Google started in 1996 through a partnership between its founders, Larry Page and Sergey Brin. The search engine’s early ranking algorithm was based on the PageRank algorithm, developed by and named after Page while he was studying information retrieval at Stanford University. The main idea was to use links between webpages as a ranking factor. Goo...

    A link or hyperlinkis a clickable object on a webpage that leads from one page to another. Links may visibly appear as text, images, or buttons. We can classify links based on the destination of the link, whether it leads users to another page on the same site or a different website. Internal linksare links between the pages within your own website...

    Inbound links are the most beneficial because PageRankgets passed on from other sites to your site. The more inbound links you get, the more PageRank you receive. As the chain of links hops from one page to another, the flow of PageRank gets weaker and weaker. In almost any website, the page with the most inbound links is the homepage of the site. ...

    Over the years, SEO pros have evolved how they use outbound links. Some believed that outbound links took away PageRank, decreasing its potential to rank. For some number of years, this may have been correct. This is where terms like “PageRank hoarding” and “PageRank channeling” came from. Any outbound link was the equivalent of a leak. But if an o...

    Links have been an important part of SEO. They still are. And it looks like it will still be important in the years to come. However, like many other things in SEO, how optimization was done in the past is much different compared to how it is done today. We classify links as inbound links, outbound links, and internal links. 1. Inbound linksprovide...

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  3. Nov 5, 2021 · When should you link to other sites in SEO? External links are hyperlinks that direct readers to a website other than your own. On the surface, using external links seems counter-intuitive—these links take people away from your website, after all.

  4. Feb 24, 2009 · While it certainly pays to consider the links you've earned, looking at the links you send can be an equally usable and useful signal of quality - low quality sites tend to link to a far greater share of junk, while great sites typically link to other great sites.

  5. Sep 6, 2024 · Analyze. Why Are Backlinks Important? Backlinks are the cornerstones of website authority and credibility in the eyes of search engines. They are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.

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  7. External links, and backlinks (where another site links to your site) in particular, can significantly improve the chances of your website ranking. They not only significantly improve your Domain Authority, but they drive sales, traffic and leads.