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May 12, 2020 · You can have the exact same website template as someone else and see significantly fewer conversions. Why? Because every site is different. Every site needs to conduct their own conversion research, come up with their own hypotheses and run their own tests. Website templates may be a design shortcut, but they are never an optimization shortcut.
- Clarity
Beyond heuristic analysis, one other clarity test is...
- Clarity
- Match Your Branding.
- Pick A Unique Color Scheme.
- Choose Fonts Wisely.
- Design For Scannability.
- Be consistent.
- Keep It Simple.
- Choosing A Template That Doesn’T Meet Your Needs
- Choosing A Template with Unresponsive Elements
- Using A Free Template with Branding
- Ignoring User Reviews
Your website is an opportunity to make a statement about your brand identity. When customizing your template, you don’t want to just look different for the sake of looking different from the default template or your competitors. By bringing your company’s unique branding into your digital presence, you’re reinforcing what makes your business unique...
Picking your website’s color schemeis one of the most important design decisions you’ll make. It can impact your site’s accessibility, brand identity, and user experience. A Loyola study revealed that using a signature color can even result in an 80% increase in consumers’ recognition of your brand. Instead of sticking with a template’s default col...
Website templates and themes provide multiple font options. However, just because they come with dozens of fonts doesn’t mean you should use them all on your site. Instead, stick to two or three fonts and create a visual hierarchyusing different font sizes. Your font choices should also be accessible, meaning they have sufficient color contrast and...
Even though you put a lot of thought into your content (as you should!), some visitors will skim it. In fact, research revealsabout 80% of people only skim online content. Therefore, you’ll have to design your site with skimmability in mind. That will require you to: 1. limit the amount of text 2. use negative space 3. incorporate images and videos...
Because of how easy it is to customize most templates with drag-and-drop builders and other tools, it can be tempting to customize each and every page. In this case, however, less is actually more. If you do customize each page, your website will appear inconsistent and disorganized instead of original. Backgrounds, color schemes, typefaces, and ev...
Another result of the easy customization options is that you may feel tempted to overload them with animations, images, videos, and other widgets. When this occurs, your website will have a complicated layout that overwhelms visitors instead of informing and delighting them. Instead, try to present visitors with the clearest information and options...
"Give me six hours to chop down a tree, and I will spend the first four sharpening the ax," Abraham Lincoln supposedly said. The meaning of this quote can be applied to website design: choosing and preparing the proper tools for your site is vital. This is particularly true of templates. A website template is the foundation of a site. That means, y...
The best website templates provide users with an excellent experience whether they are on mobile or desktop. Considering that mobile devices accounted for nearly 57% of web page views worldwide in August 2021, having a responsive website is no longer a nice-to-have — it’s a must. Nowadays, almost all pre-built templates and sites are advertised as ...
A free template doesn't automatically mean poor quality. In fact, some of the best website templates are entirely free to use. However, a free template often displays the logo or other branding of the theme developer, which can make your site seem less professional. Worse still, free templates can include malicious code. Nulled themes, which are co...
Most marketplaces selling pre-built templates allow customers to leave reviews. You’ll want to check these before buying a template for your site. If there are many one-star ratings, for example, then there may be serious flaws or limitations that would also frustrate you. ThemeForest is the largest marketplace for themes and templates and allows c...
- Casper Jensen
When you use a website template, you’ll get your website published faster than if you have a design created from scratch. If you know how to install and customize a template, you could be up and running in one day if you work hard enough.
May 10, 2024 · Website templates are plug-and-play applications that can significantly expedite the website planning and development process. All you need to do is add the desired content and images. This makes them an ideal choice for teams when facing tight deadlines.
Sep 27, 2021 · Website templates are pre-designed layouts that allow you to arrange content onto a webpage to create a simple yet well-designed website. You can drag and drop elements like image blocks, photo galleries, logos, and more into the template to make it your own.
- support@squarespace.com
Dec 28, 2022 · Determine the type of website you need. Pick a website layout. Decide on website elements, features and functions. Think about branding. Find a website template that checks most of your boxes. Customize your website template
Oct 18, 2022 · A website template is a pre-designed webpage or series of webpage layouts where you can put in media and content, such as images, videos, and blog posts. You can then use the templates to create a website with as many webpages as needed and you can update the content whenever you want to.
