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- Where does bias come from? In most cases, biases form because of the human brain’s tendency to categorize new people and new information. To learn quickly, the brain connects new people or ideas to past experiences. Once the new thing has been put into a category, the brain responds to it the same way it does to other things in that category.
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The bias you’ve formed will make you less excited to try it—just because it’s a vegetable! Brains do the same thing with people. They can categorize people in all sorts of ways—by race, gender, orientation, age, nationality, hair color, anything!
Reviewed by Psychology Today Staff. A bias is a tendency, inclination, or prejudice toward or against something or someone. Some biases are positive and helpful—like choosing...
- What Do I Mean by Bias?
- Is Bias Always Bad?
- What Makes A Bad Bias Bad?
- Why Does Bias Matter?
Many of us tend to buy from some products rather than their alternatives: MacOS vs. Windows, Starbucks vs. Dunkin, eBay vs. Amazon, etc. Cognitive scientists often refer to such measurable tendencies as biases (Evans, 1989). We can measure biases in many ways. For example, we can measure the frequency with which I choose one brand over another. Or ...
Discrimination on the basis of race, sex, and other social categories is widely considered bad. The point of this post is not to dispute the badness of such biases. However, many biases are probably not considered so problematic. For example, you may not care if we tend to pronounce or comprehend certain syllables faster than others. These phonetic...
If we cannot infer badness or wrongness from the mere existence of a bias, then how do we determine whether biases (or the decisions they cause) are bad? There may not be a universal rule to determine the badness of all biases. So we may need to evaluate each instance of bias on a case-by-case basis. And evaluation can be even more complicated: the...
Many people get nervous or defensive as soon as I mention that I study bias (e.g., Byrd, 2019). They seem to assume that 'bias' refers to some kind of pernicious prejudice. A bit of reflection reveals that although this is sometimes correct, there seem to be exceptions—and the hard work of determining which cases are exceptional can be illuminating...
Mar 31, 2023 · Effects. Prevention. An implicit bias is an unconscious association, belief, or attitude toward any social group. Implicit biases are one reason why people often attribute certain qualities or characteristics to all members of a particular group, a phenomenon known as stereotyping.
Psychologists once believed that only bigoted people used stereotypes. Now the study of unconscious bias is revealing the unsettling truth: We all use stereotypes, all the time, without knowing...
What are biases, why do they develop, and how do they affect us? Discover ways to uncover and challenge your own biases.
May 2, 2023 · We all have cognitive biases, which affect how we make decisions, behave and act. An expert explains how we can overcome this systematic error in thinking.
