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    • It’s easy to create. In the past, building a website was intimidating to many small business owners. Many worried that they didn’t have the technical skills needed to pull off such an undertaking.
    • It streamlines your operations. Sure, your website is where you’ll share information about your products or services with your customers. But did you know that modern business websites also allow you to improve your company’s organizational efficiency?
    • It builds credibility. All good businesses are built on a foundation of trust. Having a website allows you to build credibility with your customers, clients and business partners, giving them confidence that they’re engaging with a professional company.
    • It raises your Google-ability. Google accounts for a whopping 96.7% of all search engine traffic, and more than half of shoppers use Google to discover or find new brands.
    • Does My Business Need A website?
    • Do I Need A Website If I Have A Facebook page?
    • Benefits of A Website
    • Final Thoughts

    Many business owners ask, “Since I have a small business with a small workforce, and since we don’t sell anything online, do I need a website?” The answer is YES! If you have a business, you should have a website to avoid losing business to competitors that already have one. Furthermore, are you sure you can’t sell your product online? COVID-19 has...

    It’s common for businesses to rely on Facebook or other social media platforms as their main advertisement channel. And these channels offer advantages. For example, they help build a larger audience and even help you carry out market research. However, a Facebook pageshould not replace your business website. Here are some reasons why.

    Whether you’re a small or big business, a business website offers plenty of advantages. Here are the most significant benefits of having a business website.

    The decision to either create a website for your business or not is ultimately yours to make. However, if part of your business goals is to improve lead generation, visibility, social proof, and authority, then creating a website is an excellent place to start. Editor's note: This post was originally published in November 2006 and has been updated ...

  2. Feb 3, 2020 · If you still need convincing, here are the top reasons it’s important for your business to have a website: Credibility. One of the main reasons you should have a website for your business is to...

    • It's the Welcome Mat. The website is the gateway, door, and welcome mat of a business. It should educate the consumer as well as elicit emotion. It is the very first impression that will be made on the consumer and can determine with certainty whether or not the consumer will continue engagement.
    • It Shows You Actually Exists. A small business needs a website to drive business in today’s digital world. Without a website, you give up much, if not most, of your potential business because consumers will not be able to learn anything about you or your business’s offerings.
    • It Shows Potential Clients If Your Business Is the Right Fit. A small business needs to have a platform that accurately represents who they are and why people should buy their products or use their services.
    • People Need to Find You on Google. In today’s digital world, people turn to Google to find practically anything and everything, from answers to questions to products and services near them.
    • A website makes you look professional. 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles.
    • Your website can attract new customers through Google. You may be happy with the current size of your business, but every company experiences customer turnover.
    • You can clearly showcase your products and services. You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website.
    • You can display your best reviews and testimonials prominently on your website. Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof.
  3. Oct 13, 2023 · Importance of a website: 10 reasons why it matters. Discover 10 examples underscoring the importance of websites and how having a robust digital platform amplifies online success. Tips and strategies from best-in-class organizations.

  4. Nov 23, 2023 · Learn the main reasons why every startup and small business need a website, and everything you need to think of in order to create a successful site.