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One of the main reasons why people use Pinterest is because to find inspiration and ideas. Like it is no surprise that quotes, DIY crafts, women fashion, home decoration, health and fitness and cooking recipes are one of the popular genres of Pinterest.
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- What are Pins and how do they work? Pins are visual bookmarks that help users organize ideas, share ideas, and find inspiration. A Pin can be created in two ways: either by pinning something found anywhere on the Internet, or by pinning an existing Pin on Pinterest.
- What are Pin boards? Pin boards are where your Pins “live.” You can create boards based on categories, interests, events, or other themes relevant to your brand and audience.
- How do I connect with others? A good starting point for finding people to follow is by linking your brand’s email contacts with your Pinterest account and following them.
- How do I build my profile? Your profile consists of a main image, bio section, and previews of each of your Pin boards. You can also add links to your brand’s website, Facebook, and Twitter, and go through a verification process to boost your authenticity.
- Pinterest is the 15th most-used social media platform. When it comes to users, Pinterest is the 15th most popular social media platform worldwide. The first four are, of course, Facebook, YouTube, WhatsApp and Instagram.
- 45% of US users have an income of over $100k. Pinterest is a platform that’s perfectly poised for social commerce. Because nearly half of the platform’s users have an annual income of over $100,000, they’re ready to buy when they browse the platform for products.
- Pinterest generated $877 million in revenue in Q4 of 2022. Pinterest’s Q4 is often its best quarter of each year, with it outperforming the first three quarters of the next year for the last three years in a row.
- Pinterest has the highest ACSI score. ACSI is the American Customer Satisfaction Index. And from July 2021 to June 2022 Pinterest had the highest score with 76/100, tied only with YouTube.
- Pinterest User Statistics. As one of the most popular social media platforms in the world, Pinterest currently has 450 million monthly active users (Pinterest, 2023).
- Pinterest demographics: Gender. One of the key Pinterest stats to consider is gender demographics. The statistics indicate that Pinterest is a predominantly female platform, as 76.2% of Pinterest audiences are female and 17.2% are male.
- Pinterest demographics: Geography. Having been founded and headquartered in the U.S., Pinterest’s largest user base was found within the region, but today, most of its reach has transcended borders.
- The main reasons why people use Pinterest. There are many reasons behind the success of Pinterest, and much of it has to do with what people mostly use it for.
Get important statistics about the Pinterest audience. See key demographics about Pinterest's more than 518 million monthly active users and learn why people use Pinterest.
Jan 30, 2022 · Pinterest is a social site where you can collect and share images of anything you find interesting. You can also visually discover new interests by browsing the collections of other Pinterest users. Here's how to get started using this uniquely creative social sharing tool. Is Pinterest an App or Not?
Mar 6, 2024 · Pinterest users are in the mood to consume—according to the company’s Feed Optimization Playbook, people who use Pinterest weekly are 40% more likely to say they love shopping and 75% more likely to say they’re always shopping.
