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  1. Oct 24, 2022 · India is one of the largest markets for gold consumption, with jewelry, bars, and coins accounting for the bulk of annual demand. Indian gold demand typically peaks between October and December on the back of Diwali, the festival of lights, followed by thousands of weddings. But why do Indians buy gold during Diwali?

  2. Nov 29, 2017 · Usually observed for five days, the first day of Diwali celebrations is called Dhanteras. In India, it is believed that buying jewelry (gold or silver) on this day is auspicious. The second day of Diwali is called Narak Chaturdasi, the 14th lunar day. Homes light 14 diyas to ward off evil.

    • Aditi Mukherjee
    • Why do people buy jewelry on Diwali?1
    • Why do people buy jewelry on Diwali?2
    • Why do people buy jewelry on Diwali?3
    • Why do people buy jewelry on Diwali?4
    • Why do people buy jewelry on Diwali?5
  3. This legend has inspired a tradition of buying gold on Dhanteras to ensure good luck. Lakshmi, the Hindu Goddess of Fortune and Prosperity, is synonymous with gold, and is considered by many to be an important part of Diwali. It’s easy to see how gold is such a central part of the festival of lights.

  4. People believe that adorning new attire and jewelry during Diwali brings good luck and prosperity. This act of adorning oneself is not merely materialistic; it signifies the spiritual awakening of the individual, the inner light shining brighter.

  5. Nov 11, 2023 · • Dhanteras: People typically mark the first day of Diwali by purchasing gold and silver jewelry, utensils and other new household items for good luck. Many clean their homes to invite the...

  6. Oct 24, 2022 · People often dedicate gold purchases during Diwali to deities, especially Lakshmi, the goddess of wealth. Gold is also a popular festive and wedding gift at this time of the year. India’s Record Gold Demand in Diwali 2021

  7. It is done to welcome Goddess Lakshmi in your house on Diwali. It is considered auspicious to buy utensils and ornaments on the first day of Deepavali. People usually buy gold ornaments and jewelry. You should decorate the entrance way to your house using traditional Rangoli designs.