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  3. www.polygon.com › 23292050 › koch-media-plaion-nameSaints Row maker Koch Media gets new name it hopes you can ...

    Aug 4, 2022 · Koch Media, acquired by Embracer Group in 2018, was named for co-founder Franz Koch, which is pronounced “cough,” a Plaion executive told VentureBeat in an interview Thursday morning.

    • Owen S. Good

  4. www.ign.com › articles › publisher-koch-mediaPublisher Koch Media Changes Its Name Because People ... - IGN

    • The new name is supposedly a bit easier...
    • Saints Row - New Screenshots (July 2022)
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    By Ryan Leston

    Updated: Aug 4, 2022 3:35 pm

    Posted: Aug 4, 2022 3:27 pm

    Publisher Koch Media is rebranding to Plaion because people couldn’t pronounce its old name.

    During an interview with GamesIndustry.biz managing director Klemens Kundratitz unveiled the company’s new name, and explained why it’s stepping away from the old one.

    “Our name for so many years was associated with physical distribution, perhaps with us being more of a central European company – although including the UK because that was among the first three countries where we launched,” he said. “But we're perhaps not seen as a global company. And it's sometimes difficult for some people to pronounce.”

    See full list on ign.com

    “We're growing in all areas,” he added. “It's certainly not a departure from physical distribution. Our mantra is we want to offer games wherever and however people want to play them: physical, digital, collector's editions. Whatever way people want to consume our content, we're there. We're long-term committed in the physical space, but equally, we need to reinvent ourselves all the time.”

    Ryan Leston is an entertainment journalist and film critic for IGN. You can follow him on Twitter.

    See full list on ign.com

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  6. sea.ign.com › news › 188694Publisher Koch Media Changes Its Name Because People Didn't ...

    Aug 4, 2022 · Publisher Koch Media is rebranding to Plaion because people couldn’t pronounce its old name. During an interview with GamesIndustry.biz managing director Klemens Kundratitz unveiled the...

  7. www.pcgamer.com › koch-media-got-so-sick-of-theKoch Media got so sick of the jokes it's changed its name

    Aug 4, 2022 · Koch Media has announced that dick jokes are out, and an equally difficult to get right name is in: the company is now known as Plaion. Ply-on? No you silly fool: it's supposed to be 'play on'....

  8. www.gamesindustry.biz › koch-media-rebrands-asKoch Media rebrands as Plaion to "acknowledge who we truly ...

    Aug 4, 2022 · As of today, Koch Media is no more. Instead, the company will now go by a new moniker: Plaion. The 28-year-old games publisher unveiled its new logo today, and GamesIndustry.biz spoke to managing...

    • james.batchelor@gamesindustry.biz
    • Editor-In-Chief

  9. www.gematsu.com › 2022 › 08Koch Media rebrands as PLAION - Gematsu

    Aug 4, 2022 · Koch Media—parent company of Deep Silver, Prime Matter, and Ravenscourt—has announced that effective today, all Koch Media companies worldwide will be renamed PLAION.

  10. www.gamereactor.eu › koch-media-undergoes-aKoch Media undergoes a complete overhaul and changes its name ...

    Aug 8, 2022 · Koch Media, a major video game publisher owned by the Embracer group since 2018, has announced that as of today it is changing its name to Plaion (pronounced /play on/, "keep playing"), in a complete rebranding, while maintaining the same objectives.