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David McClelland believed that if you know how an outstanding performer thinks and acts, you could teach people how to think and act that way. The early projects addressed entrepreneurial development and training in achievement thinking and behavior for small business owners in India, Tunisia, Iran, Poland, Malawi and the US.
David McClelland was an eminent American psychologist and professor best known for his work on human motivation. He was the creator of achievement motivation theory, which has proven to be particularly influential in the areas of management and economic development.
One of his most important legacies was the development of a widely used scoring system for the Thematic Apperception Test (TAT), a projective test which had been created in the 1930’s by Harvard psychologists Henry Murray and Christiana Morgan.
David McClelland's Human Motivation Theory allows you to identify people's motivating drivers. This can then help you to give praise and feedback effectively, assign them suitable tasks, and keep them motivated.
David Clarence McClelland was a distinguished member of a small cohort of twentieth-century psychologists who brought the objective procedures of empirical inquiry to the complex domain of human personality and motivation.
Apr 5, 1998 · Instead of relying on clinical intuition to interpret fantasies and imaginative thoughts, he and his students developed scoring systems to map those thoughts. The researchers used various...
3 days ago · This theory (developed by David McClelland) identifies three different needs that can act to motivate people in the workplace. (a) The need for achievement (nAch) is the drive to excel and succeed and to improve upon set standards and past performance. (b) The need for power (nPow) is the desire to influence and control others.
