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1. • • To continue the heritage of Paan, in 1983, DS Group introduced Rajnigandha Pan Masala, a premium offering to satiate discerning Paan lovers, who want the perfect taste of their good old Paan in dry form. Rajnigandha has allowed its aficionado their choice of taste, to travel with them, to stay with them, handy for use anytime and anywhere.
     www.dsgroup.com/our-brand/mouth-fresheners/rajnigandha

     Rajnigandha - Dharampal Satyapal Group

2. People also ask

   Why did DS group choose Rajnigandha?

   • DS Group picked the brand name for its pan masala, looking at the popularity of the title song of the movie Rajnigandha in early ’80s. Rajnigandha, said to have secret ingredients like many other iconic brands such as Coca-Cola and KFC, is the largest selling pan masala brand in the country today.

   Rajnigandha: The taste of success - BMI

   bestmediainfo.com/2017/09/rajnigandha-the-taste-of-success

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   Why is DS Group AD 'Swaad Rajnigandha Ka Sabse Nirala'?

   • Soon after the launch, DS Group knew the importance of advertising for brand building and came up with their first ad ‘Swaad Rajnigandha ka Sabse Nirala’ (The supreme taste of Rajnigandha). The communication was made to target the youth and thus was colourful, full of fun and celebrating life.

   Rajnigandha: The taste of success - BMI

   bestmediainfo.com/2017/09/rajnigandha-the-taste-of-success

   See all results for this question

   Does Rajnigandha have tobacco?

   • To shun the notion that tobacco is one of the ingredients of Rajnigandha, in 2003, the brand launched another campaign ‘Vishva ka Sarvadhik Bikne Wala Premium Pan Masala’ (The world’s largest selling premium pan masala) and positioned themselves as 100 per cent Pan Masala, zero per cent tobacco.

   Rajnigandha: The taste of success - BMI

   bestmediainfo.com/2017/09/rajnigandha-the-taste-of-success

   See all results for this question

   Does DSL make a profit from Rajnigandha?

   • While DSL contributes over 75 percent to the group’s revenue, it gets over 70 percent of its sales from pan masala brand Rajnigandha, according to a recent rating report by Crisil. The credit rating agency explains what has worked for the group. First is its leading market position in the premium pan masala market.

   DS Group & Its Sugar-coated FMCG Gambit - Forbes India

   www.forbesindia.com/article/take-one-big-story-of-the-day/milk-pan-masala-catch22-ds-group-its-sugarcoated-fmcg-gambit/85559/1

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3. bestmediainfo.com › 2017 › 09Rajnigandha: The taste of success - BMI

   bestmediainfo.com › 2017 › 09

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   Sep 12, 2017 · DS Group picked the brand name for its pan masala, looking at the popularity of the title song of the movie Rajnigandha in early ’80s. Rajnigandha, said to have secret ingredients like many...

   • Author: Akansha Srivastava

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4. Videos

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     DS Group-Rajnigandha Pan Masala - The Golfer

     22 Sep 2016

     255K views

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     Achchai with Priyanka Chopra – DS Group : Rajnigandha Silver Pearls TVC 2015

     27 Aug 2015

     109.3K views

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     1:33

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     DS Group - Rajnigandha Pan Masala TVC 'Kuch Kar Aisa'

     17 May 2017

     11.5K views

   View all

5. rajnigandha.com › about-usAbout Rajnigandha History | Our Story – Rajnigandha Official ...

   rajnigandha.com › about-us

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   To continue the heritage of Paan, in 1983, DS Group introduced Rajnigandha Pan Masala, a premium offering to satiate the discerning Paan lovers, who want the perfect taste of their good old Paan in dry form.

6. www.dsgroup.com › our-businesses › mouth-freshenersDS Group Mouth Freshener Brands: Rajnigandha Pan Masala ...

   www.dsgroup.com › our-businesses › mouth-fresheners

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   DS Group’s mouth freshener brands in India includes Rajnigandha Pan Masala, Meetha, Saffron, Clove & Baba Supari. We produce premium quality mouth fresheners with natural ingredients.

   • Phone: 01204032200

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7. www.forbesindia.com › article › boardroomCan DS Group Diversify beyond tobacco like ITC did?

   www.forbesindia.com › article › boardroom

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   Apr 29, 2014 · Boardroom. Can DS Group Diversify beyond tobacco like ITC did? The Kolkata-based giant has successfully become more than its cigarette brands. Now, Rajiv Kumar's company, best known for its...

8. www.dsgroup.com › confectionery › rajnigandha-pearlsRajnigandha Pearls - Dharampal Satyapal Group

   www.dsgroup.com › confectionery › rajnigandha-pearls

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   Rajnigandha Pearls, introduced in 2013, are a delightful blend of exquisite taste and unparalleled freshness that aim to captivate every taste bud they touch. Think of them as the perfect blend of tradition and innovation - a modern take on a classic mouth freshener.

9. www.forbesindia.com › article › take-one-big-storyDS Group & Its Sugar-coated FMCG Gambit - Forbes India

   www.forbesindia.com › article › take-one-big-story

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   Jun 8, 2023 · From bringing Swiss luxury chocolate brand to India to buying desi candy brand LuvIt to aggressively expanding confectionary and dairy products to ramping up its hotel business, DS Group has...