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    • Extended Runtimes & Episode Counts. The modern standard for Western drama TV series sits somewhere around 8 to 12 episodes per season, with each episode having a runtime of approximately 45 to 60 minutes.
    • Multilayered Stories & Genre Blending. Story is always the foremost aspect of filmmaking in any form, and in this respect, K-drama shows have perfected what it means to have rich, multilayered yarns that twist in ways you won't see coming.
    • Booming Interest in Korean Culture. Since the late-1990s and early-2000s, Korean culture has grown into a subject of note in the West thanks to the internet and greater access to all the different media formats coming from the country.
    • Growing Acceptance of Subtitles. One huge factor in the rise of popularity in Korean TV—and films and TV shows from around the world—is the normalization of subtitles.
  2. The secret to K-pop, K-drama success is its relatable appeal, says Stanford scholar. Korean media has reached the pinnacle of global success by providing easy access to content, approachable and likable characters, and high-quality production. The Korean pop culture fanbase is all fired up, and for good reason, says Dafna Zur.

    • Korean Dramas Are Easy to Binge
    • K-Pop Soundtracks
    • Cultural Immersion
    • High-Quality Korean Drama

    Unlike a lot of American shows, Korean dramas are more short-term, with a series lasting for about 12 to 13 episodes in most cases. This makes catching up on a show a lot less of an arduous task than doing so for something on The CW, where 20+ episode seasons are not uncommon. Similarly, another difference to these Western shows is that many K-Dram...

    Even more popular than K-Dramas is K-Popmusic. These many times bubblegum-flavored ballads are all the rage with youth around the world, with bands like BTS, Red Velvet and Blackpink becoming synonymous with Korean and Western teens. To capitalize on this, many K-Dramas with more youthful or general audiences will feature hip and happening tunes fo...

    While the Korean Wave has been continuing for several years now, it's still a fairly recent phenomenon for some audiences, especially in the West. Beforehand, Korea was very seen as a cultural "other," with its media, history and culture being nowhere near as ubiquitous as other non-Western countries. Thus, with interest in Korean cultural exports ...

    Perhaps the biggest reason why K-Dramas have seen an increase in viewership is simply that they're just that good. This speaks not to just the writing quality of the shows themselves, but also the production values. There is a much higher, more cinematic quality to many of these shows, even for the ones that are the equivalent of network channel se...

    • Staff Writer
  3. Aug 23, 2022 · That’s what makes K-dramas so popular because the themes of these dramas are universally understood. K-dramas explore sentiments unique to Korean culture while also overcoming cultural boundaries. You don’t necessarily have to be Korean to enjoy these stories, as the dramas engage in themes everyone can identify with.

  4. Nov 29, 2023 · At its most basic, the term “K-drama” encapsulates TV drama series made in South Korea. American TV series with Korean settings, characters, and language, like Pachinko and XO, Kitty, are...

  5. Nov 29, 2022 · K-dramas started becoming popular around the world in the mid-1990s and into the early naughts, when Korea began to invest more heavily in its entertainment industries as an economic strategy...

  6. Aug 18, 2022 · The exploding interest in South Korean pop culture is fueling the growth of niche streaming services that deliver Korean and pan-Asian movies, TV shows and music to far-flung markets including...