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Jan 25, 2021 · In 1978, Atlas launched India’s first racing cycle, a stint that made them the official supplier of bicycles for the Delhi Asian Games in 1982. To accommodate the mounting operations, he set up more units in Sahibabad, Rasoi and Gurugram.
Jun 5, 2020 · The bicycle, made by Atlas, belonged to another well-known son of India, economics Nobel laureate Amartya Sen. The 1998 Nobel winner used to cycle on it during his fieldwork in West...
Atlas Cycle Industries (ACIL) was born in 1951 inside a tin shed in Sonepat, Haryana. In 1952, after a year of rigorous work, Kapur produced the first bicycle and set up a 25-acre factory. The factory produced 12,000 cycles in its first year, marking the beginning of Atlas’s success.
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The case discusses the rise and decline of Atlas Cycles, an iconic bicycle brand that had ruled the Indian roads for six decades. Established in 1950, Atlas Cycles emerged as one of the largest bicycle manufacturers in India with the capacity to produce 4 million bicycles annually. Its cycles were known for their sturdiness, durability, and afforda...
The case is structured to achieve the following teaching objectives: 1. Understand the various factors that contributed to the success of Atlas Cycles. 2. Analyze the problems faced by Atlas Cycles. 3. Understand the reasons behind the fall of Atlas Cycles. 4. Understand the need to continuously reinvent the business model of a company amidst risin...
Organizational Crisis, Business Failure, Brand Revival Turnaround, Revival Strategies, Mature Brands, Rise and Fall, Indian Bicycle Market, Iconic Brands, Competition, Declining Brands Buy this case study (Please select any one of the payment options)
Atlas Cycles was founded in 1950 by Janki Das Kapur (Janki Das) whose dream was to build quality cycles at affordable prices for his countrymen. He began manufacturing bicycles in a modest tin shed at Sonepat in Haryana. In just twelve months, the tin shed grew into a 25-acre factory complex.
Jun 4, 2020 · Founded by Shri Janki Das Kapur, Atlas Cycles is one of the oldest cycle companies in the country, with over 600 stores in 14 different states. The company began manufacturing in 1951 at...
Jun 13, 2020 · Soon, Atlas became the official supplier of bicycles to the 1982 Asian Games in New Delhi. After it expanded its production overseas, the company produced over 40 lakh bicycles each year. In 2003, Girish Kapur had revealed that the company enjoyed 28 per cent of the bicycle market in India.
