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Snack food manufacturer and distributor in India
- Balaji Wafers is a snack food manufacturer and distributor in India. Founded in 1974, it produces and distributes a variety of potato chips and other grain-based snack foods.
en.wikipedia.org/wiki/Balaji_Wafers
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Balaji Wafers is a snack food manufacturer and distributor in India. Founded in 1974, it produces and distributes a variety of potato chips and other grain-based snack foods. History. The company is owned by Chandubhai Virani, who was born into a family of farmers in Gujarat.
About US. Entrepreneurship was thrust on the Virani brothers at a young age, when drought forced their father to sell ancestral agricultural land and give his sons a mere Rs. 20,000, with the advice to go forth and start a business.
In the vibrant landscape of India's snack industry, one name stands out prominently: Balaji Wafers. Established in 1974, Balaji Wafers has grown from a humble beginning to become one of the largest snack food manufacturers and distributors in the country.
Dec 7, 2023 · Established in 1974, Balaji Wafers stands as a prominent player in the Indian snack food manufacturing and distribution sector. The company specializes in the production and distribution of a diverse range of potato chips and other snacks derived from grains.
- 1974
- Balaji Wafers Private Limited
- Food Products
- Privately held
- Balaji Wafers - About
- Balaji Wafers - Industry Details
- Balaji Wafers - Founders and Team
- Balaji Wafers - Startup Story
- Balaji Wafers - Mission and Vision
- Balaji Wafers - Name, Tagline, Logo
- Balaji Wafers - Business and Revenue Model
- Balaji Wafers - Employees
- Balaji Wafers - Challenges Faced
- Balaji Wafers - Growth
Balaji Wafers is a significant manufacturer and distributor of snack foods. It manufactures and sells a range of grain-based snacks, including potato chips. The company exports most of its products to international markets like the United States, United Arab Emirates, United Kingdom, and Australia.In its manufacturing facilities in Rajkot and Valsa...
Balaji Wafers belongs to the food processingor manufacturing industry. Technological innovations in the food manufacturing industryhave helped in increasing the demand for processed food in the last few years. The size of the food processing market, which was estimated to be worth US$143.51 billion in 2020, is expected to increase to US$235.67 bill...
Balaji Wafers was founded by three siblings: Bhikhubhai Virani, Chandubhai Virani, and Kanubhai Virani in 1974. Chadhubhai Virani and his two brothers Bhikhubhai Virani and Kanubhai Virani were born in a small village near the Jamnagar district of Gujarat. The three brothers started the company with a very nominal amount that their father had given...
The story of Balaji Wafers is no less than a story of a movie. It all started when the three Virani brothers moved to Rajkot to start a new business. They came to Rajkot with Rs 20,000, which their father had given them. Their father had to sell their land because of the drought that hit their village. The trio started a business of fertilizers and...
Balaji Wafers' motto is, "customer is king". They strive to serve good quality at reasonable prices. They believe that by serving customers good and quality-based products they can satisfy their customers and that they will always choose Balaji Wafers over other brands.
'Balaji' is another name for the Hindu God, Hanuman. The three founders had a strong faith in their lord and took the name from the Hanuman temple near the canteen, where they first started their business.
Balaji Wafers manufactures and distributes a wide range of potato chips and other snacks in India. Their products are also exported to other countries like USA, UK, UAE, and Australia. The company has three main product categories through which it carries out its business:
The current number of employees working at Balaji Wafers is around 5000. It is one of the few companies where women make up almost 50% of the workforce.
In the initial days of doing business, Balaji Wafers had to face a lot of hurdles. From buying potatoes and cutting machines, everything seemed too expensive for the three brothers. They did not have enough manpowerso Chandubhai used to travel around supplying potato wafers to shopkeepers. They had to deal with criticism from shopkeepers and dealer...
By looking at the timeline, one can surely say that Balaji Wafers has shown outstanding growth since its inception. The company was dubbed the "Sultan of Wafers" by The Economic Times. As per Euromonitor, the company has increased its market share of local potato and vegetable chips from 9.5% in 2008 to 13.7% in 2012. With a 71% market share, Balaj...
- 1974
- Food Manufacturing
- Rajkot, Gujarat, India
Feb 16, 2021 · Balaji Wafers—the brand name inspired by a small glass idol of Lord Hanuman kept in the room of the Viranis—stepped out of the reel world.
Mar 22, 2019 · When Managing Director Chandubhai Virani unleashed his homemade snacks on the market nearly half a century ago, locals couldn’t have guessed Balaji Wafers would become one of India’s most successful snack manufacturers.
