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  2. Sep 5, 2024 · Former Atlas Cycles President Salil Kapoor allegedly committed suicide at his three-storey house in posh Aurangzeb Road (now APJ Abdul Kalam Road) in Delhi on Tuesday. The police said his body was found by his manager near the puja room of his house around 1 pm with a gunshot wound.

  3. Jun 4, 2020 · Founded by Shri Janki Das Kapur, Atlas Cycles is one of the oldest cycle companies in the country, with over 600 stores in 14 different states. The company began manufacturing in 1951 at a 25...

  4. Sep 3, 2024 · Salil Kapoor, a former president of Atlas Cycles, died allegedly by suicide at his Lutyen’s Delhi home in Aurangzeb Lane on Tuesday afternoon. He was 65. Kapoor was found dead on the ground floor of his three-storey house.

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  5. Jan 25, 2021 · Atlas Cycles Ltd was established by Janki Das Kapur in a small shed in Haryana to make affordable cycles for all and became a well-known brand in international markets as well. By Gopi Karelia. January 25, 2021.

    • Abstract
    • Issues
    • Keywords

    The case discusses the rise and decline of Atlas Cycles, an iconic bicycle brand that had ruled the Indian roads for six decades. Established in 1950, Atlas Cycles emerged as one of the largest bicycle manufacturers in India with the capacity to produce 4 million bicycles annually. Its cycles were known for their sturdiness, durability, and afforda...

    The case is structured to achieve the following teaching objectives: 1. Understand the various factors that contributed to the success of Atlas Cycles. 2. Analyze the problems faced by Atlas Cycles. 3. Understand the reasons behind the fall of Atlas Cycles. 4. Understand the need to continuously reinvent the business model of a company amidst risin...

    Organizational Crisis, Business Failure, Brand Revival Turnaround, Revival Strategies, Mature Brands, Rise and Fall, Indian Bicycle Market, Iconic Brands, Competition, Declining Brands Buy this case study (Please select any one of the payment options)

  6. Jun 5, 2020 · The bicycle, made by Atlas, belonged to another well-known son of India, economics Nobel laureate Amartya Sen. The 1998 Nobel winner used to cycle on it during his fieldwork in West Bengal,...

  7. Nov 4, 2021 · This iconic bicycle ruled Indian roads for decades before hitting the brakes forever in 2020. Here's the untold story of the Atlas cycles. 🚲

    • 4 min
    • 109.6K
    • Brut India