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- Canva was launched in 2013 by Perkins, now-husband Cliff Obrecht and Cameron Adams in Sydney, Australia, but was met by investor skepticism due to its location. Like Obrecht, she owns an estimated 18% stake. The couple has pledged to transfer more than 80% of their stake to the Canva Foundation for charitable causes.
www.forbes.com/profile/melanie-perkins/
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Feb 21, 2024 · While his Canva co-founders Melanie Perkins and Cliff Obrecht get most of the credit for the idea and execution of their design-democratising juggernaut, if Canva is to achieve Perkins’ goal of becoming the largest company in the world, it’s going to fall to Adams – the third wheel, the shy Chinese-Australian kid up the back of the class ...
- Solve A Real Problem
- Be Clear About Your Purpose Internally *and* Externally
- Values Guide Actions
- Think Global. Act Local.
- Constantly Evolve Your Product Or Service
To build a business, you need to solve a genuine problem that people really care about. A lot of people come up with really unique ideas, but in order to build a business on top of an idea, it needs to solve a real problem. In order to do that it’s often better to flip the process on its head and start with a problem that needs fixing before findin...
The word ‘purpose’ has become a bit of a buzzword, but for us, purpose is far more than that. At Canva, we’ve learned how valuable it is to give both our community and our team a deeper understanding of the ‘why’ behind what we do. We see business as an opportunity to create value through our product, and to also create value (in terms of capital) ...
If purpose is ‘why’ you do what you do, values are ‘how’. Gone are the days of ping pong tables and other gimmicky perks – today, people want to work for companies that align with their values, and whose values move beyond rhetoric and are actually put into action every day. When it comes to values at Canva, we’re not talking about words on a wall ...
The first version of our product was something that we were proud of, but it was also only something that you could use if you spoke English. Something that played a massive role in our early growth was making Canva a tool that anyonein the world can pick up. This is often phrased in two different ways: internationalisation and localisation. Very b...
Building a good product or service is not a one-and-done effort. You need to be constantly listening to your community and coming up with new, imaginative ways of evolving your product or service to meet their needs (and defy their expectations). Take what has happened over the last 2 years: the COVID-19 pandemic has totally changed the way we (and...
2 days ago · Melanie Perkins is cofounder and CEO of design software maker Canva, which was valued by private investors at $40 billion in September 2021 but has since seen its value marked down nearly...
- Co-Founder & CEO
Feb 4, 2022 · Throughout it all Perkins, Obrecht and Cameron Adams, a software engineer and the business’s third co-founder, are dressed as dogs, the costumes a nod to the hundreds of “fur babies” that...
- Jessica Sier
3 days ago · Cameron Adams is cofounder and chief product officer of design software maker Canva, which was valued at $40 billion in September 2021 but has since seen its value marked down...
May 23, 2024 · Canva founders Cliff Obrecht, CEO Melanie Perkins and Cameron Adams presented the company's corporate-friendly revamp in May 2024. Canva Valued at $26 billion, Australia-founded Canva unveiled big ...
Oct 4, 2022 · Canva chief product officer Cameron Adams (left) joined Cliff Obrecht and Melanie Perkins as a third cofounder. Courtesy of Canva A condition of its investors was to bring on a technical...
