Search results
September 2011
- In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. However, it was only after September 2011, when the logo changed to 'Sony SAB' officially renewing the channel's name.
en.wikipedia.org/wiki/Sony_SAB
People also ask
When did Sony SAB change its name?
Who owns Sony SAB?
When was Sony SAB launched?
What is Sony SAB's new brand expression?
In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. However, it was only after September 2011, when the logo changed to 'Sony SAB' officially renewing the channel's name.
- Overview
- Sony Sab/SAB TV
- Sony Sab
- Footnote
Sony Sab, formerly known as SAB TV, although that name was being used alongside the Sony Sab name until 2017, is a Hindi general entertainment channel in India complementing Sony Pictures Networks India’s flagship Hindi GEC, SET (or Sony TV). It has a focus on light-hearted family comedy shows. It was launched in April 2000 by Sri Adhikari Brothers (hence the SAB acronym; see footnote) and sold in early 2005 to the then–SET India (now Sony Pictures Networks India).
Sony Sab and Sony TV together compete with Star Plus, Zee TV, Colors, Star Bharat and &TV, as well as free-to-air channels like Dangal.
2005–2011
SET India acquired the channel from Sri Adhikari Brothers in 2005, keeping the SAB name. The logo was changed accordingly to reflect Sony’s ownership. •Indiantelevision (1 and 2) Under its new ownership, SAB TV was originally positioned as a youth channel, a departure from the comedy channel that it had been under Sri Adhikari Brothers. However, this strategy did not work, and the channel reverted to being a family comedy channel on 28 June 2008. later it was positioned as youth channel in early 2020's •Presentation Archive
2011–2017
Typography: Futura Extra Bold Launched: Unknown When the now-defunct Sony Mix was launched on 1 September 2011, Sony TV, Sony Sab, Sony Max, Sony Pix and Sony Aath added the word Sony in a black rectangle on top of their logos, though the graphics were not changed. Sony Sab’s first major rebranding took place on 21 June 2013 when the Argentine design agency Steinbranding created a new graphics package with colourful kite-like spinning squares. The on-screen typeface was ITC Avant Garde, which had been used by Sony Max and Pix. •News reports on the 2013 rebrand (Best Media Info and Afaqs!)
2017–2022
During an Episode of Taarak Mehta Ka Ooltah Chashma, For the first time since Sony acquired the channel, it significantly changed its logo on 13 June 2017 with a new slogan, Haste Raho India (Keep Laughing/Smiling, India), replacing the previous Asli Mazaa Sab Ke Saath Aata Hai (see footnote) that had been used for many years. •Exchange4media •Campaign India •AdAge India •Press release
HD: 2017-2022
Another new graphics package was introduced. Instead of another Argentine design agency, the new look was developed by Firefly, a local firm from Mumbai. Sony Sab’s main colours were now orange and yellow, along with sky blue. The central element is an arc in the shape of a smile; this is also reflected in the logo of the HD channel, where the D is represented in the shape of an emoticon. Moreover, the A in the SAB wordmark appears to be laughing. The new on-screen font was Nunito, a free font. •Graphics package on Vimeo: montage and ident •Graphics package design process on Behance Yet another new graphics package was introduced on 1 January 2019 that replaced the bright colours by darker greens and blues, but that nevertheless retained the Haste Raho India motto and smile-arc graphic element. In this minor rebrand, Nunito was replaced by the widespread Gotham font (in India this is used by AXN, Zee TV, etc., and also previously by SET and Sony Max (India) Sony Max]]).From 2019 onwards, Sony Sab had changed its graphics and replaced the slogan Haste Raho India by the new slogan, Khusiyon Wali Feeling - which means feeling happily. •DreamDTH
2022–present
All Sony channels rebranded on 24th October 2022 with new logos and graphics.
•The Hindi word sab means ‘all’ or ‘everyone’, thereby making the acronym SAB a play on words. Until the 2017 rebrand the channel’s slogan was Asli Mazaa Sab Ke Saath Aata Hai (Real Fun Comes with Everyone). The channel was usually referred to as SAB TV until this stopped around 2018, even though the official name has been Sony Sab since at least 2...
Sony SAB evolves to being the only channel that caters to the myriad yet individual needs of today’s ever changing Indian family We tell engaging stories of evolving emotions & relationships. Stories that can be happy or poignant; of separation and of bonding; of vulnerabilities and yet, of optimism. Indeed, stories that engage and inspire.
From his first stint at Modi Xerox Ltd as a finance professional to chair as the Managing Director and CEO of Sony Pictures Networks India (SPN), the man has been on a mission ever since. Today, almost 38 years later, he sits at the helm of a company that is leading the Indian entertainment industry.
Oct 18, 2022 · Of note is the fact that Sony Pal has never rebranded since it was launched in 2014, whereas Sony Sab has undergone multiple brand refreshes in its history, from its launch in 2000 by Sri Adhikari Brothers, through its 2005 acquisition by Sony Entertainment Television India, and the launch of its HD feed in 2016, to the much more recent brand ...
Mar 24, 2016 · Sony Sab's new creative expression encompassing new logo, tagline, brand films and new shows is aligned to its goal of making Sony Sab the comedy icon of India. The new avatar of Sony Sab has: • New logo, on air packaging, brand films. • Fresh line-up of shows with refreshed flavor of comedy. • New tagline – Haste Raho India.
SONY SAB is a part of the network of Television channels owned by SPN. SONY SAB is India's only family comedy entertainment channel with a core brand promise of 'Asli Mazaa SAB Ke Saath Aata Hai'. SAB with its impressive lineup of innovative programs and light-hearted content ranging from daily family comedy to path breaking concepts like ...
