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In Confessions of an Advertising Man, David Ogilvy shares his lessons from advertising consumer brands worldwide in the fifties and sixties in an eleven-chapter playbook of more than two hundred rules that cover corporate and subject matter aspects, the latter focused on the copywriting and illustrations of advertising campaigns for printed media.
- David Ogilvy
- 1963
David Ogilvy wrote this iconic book in 1963, fourteen years after launching his wildly successful advertising agency. Confessions quickly became an international bestseller, selling millions of copies and being translated into 14 languages.
Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
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- Paperback
Jan 19, 2024 · “Confessions of an Advertising Man” is a book written by David Ogilvy, a renowned advertising executive and founder of the advertising agency Ogilvy & Mather. Published in 1963, the book ...
Jan 1, 2012 · First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages.
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- $16.43
- David Ogilvy
- David Ogilvy
Jul 29, 2022 · Confessions of an Advertising Man ... Confessions of an Advertising Man by David Ogilvy. Publication date 1963 ... Be the first one to write a review. ...
Books. Confessions of an Advertising Man. David Ogilvy. Southbank, 2004 - Biography & Autobiography - 207 pages. David Ogilvy was an advertising genius. At the age of 37, he founded the New...
