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Jan 25, 2021 · Once Atlas became a household name, they introduced the ‘Rebel’ cycle that was marketed as an adventure bike. Next, came the Atlas Concorde that had 10 gears. In 1978, Atlas launched India’s first racing cycle, a stint that made them the official supplier of bicycles for the Delhi Asian Games in 1982.
Jun 4, 2020 · The company began manufacturing in 1951 at a 25 acre-factory complex in Sonepat and had started expanding its market overseas. Soon after, in 1965, Atlas emerged as India’s largest cycle...
Jun 5, 2020 · It introduced India’s first racing cycle in 1978 and was made the official supplier of bicycles for the Delhi Asian Games in 1982. Its troubles began in 2004, prompting the company to rope in...
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The case discusses the rise and decline of Atlas Cycles, an iconic bicycle brand that had ruled the Indian roads for six decades. Established in 1950, Atlas Cycles emerged as one of the largest bicycle manufacturers in India with the capacity to produce 4 million bicycles annually. Its cycles were known for their sturdiness, durability, and afforda...
The case is structured to achieve the following teaching objectives: 1. Understand the various factors that contributed to the success of Atlas Cycles. 2. Analyze the problems faced by Atlas Cycles. 3. Understand the reasons behind the fall of Atlas Cycles. 4. Understand the need to continuously reinvent the business model of a company amidst risin...
Organizational Crisis, Business Failure, Brand Revival Turnaround, Revival Strategies, Mature Brands, Rise and Fall, Indian Bicycle Market, Iconic Brands, Competition, Declining Brands Buy this case study (Please select any one of the payment options)
On June 3, 2020, Atlas Cycles Ltd. (Atlas Cycles), an iconic bicycle brand in India, shut down its last manufacturing unit, located at Sahibabad, Uttar Pradesh, stating it lacked funds to run the factory.
Atlas Cycles was founded in 1950 by Janki Das Kapur (Janki Das) whose dream was to build quality cycles at affordable prices for his countrymen. He began manufacturing bicycles in a modest tin shed at Sonepat in Haryana. In just twelve months, the tin shed grew into a 25-acre factory complex.
Jun 13, 2020 · Atlas Cycles was founded in 1950 by Janki Das Kapur, a man with a singular dream, to build quality cycles at affordable prices for his fellow Indians. From his modest beginnings, of building cycles in a shed in Sonepat, he set up his first factory complex, a 25-acre affair, in just a year.
