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Oct 5, 2023 · A nonprofit fundraising strategy is a thorough plan that guides you through a specific fundraising campaign. Learn how to create your own in this guide.
Apr 24, 2024 · A fundraising plan is a blueprint outlining a nonprofit's approach to raising funds to support its initiatives. It strategically organizes your fundraising efforts over a given period (usually one year). Your fundraising strategy should be aligned with your nonprofit's mission, values, and vision.
- Evaluate past efforts 📊 Before starting on this year’s plan, you must review past years to see where you’ve found success and where you can improve.
- Recap your organization’s mission 💛 Anytime that you are making plans or organizing something within your nonprofit, keep your mission in mind, particularly
- Consider strengths and weaknesses 💪 Your nonprofit’s strengths and weaknesses affect every part of your fundraising strategy. Use the following questions to examine donors' experiences, your communications, and how donors react to your current fundraising activities
- Identify opportunities and threats 🔮 Internal strengths and weaknesses will impact your fundraising efforts, but so can external opportunities and threats.
- Learn from the past. Start the planning process by reviewing your history. Specifically, review your activities and numbers from the last year. What worked?
- Set an Impact Goal. Every nonprofit needs direction so they can stay focused throughout the year. What they need is an Impact Goal which is a beacon to guide you through your journey and ward off distractions.
- Set 3 critical goals. When there’s no finish line, how do you know when you’ve crossed it? When there’s no target, how do you know if you hit the mark?
- Play to your fundraising strengths. One of the worst fundraising strategies is trying to duplicate what another nonprofit does. Don’t worry about the nonprofit down the road.
A written plan will allow you to focus your efforts, plan out your yearly fundraising calendar, and give you guidance on strategy and tactics when you are in the thick of events, mailings, and calls. In short, your fundraising plan will keep you sane in the insane day-to-day world of the development office.
A fundraising plan defines clear goals, keeps your team on track, provides accountability, and ultimately helps you raise more for your cause. But where should you start when writing your plan? In this quick guide, we’ll explain the crucial steps your team needs to take to build your fundraising plan. 6 steps to creating a fundraising plan ...
Follow these seven steps to create a comprehensive fundraising plan that works for your organization: Determine your nonprofit’s fundraising goals. Outline your nonprofit’s budget. Create a fundraising plan calendar. Construct a gift range chart for your fundraising plan. Build your case for support.
