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Apr 20, 2018 · Learn how to craft a blog post that customers want to read, and that translates into real business value. Your blog is a key part of your company's digital marketing strategy, but...
- Megan Totka
Megan Totka's stories. ... I am a freelance writer and...
- Megan Totka
Sep 23, 2022 · Discover how to write a good blog post using a template and step-by-step process. You’ll learn actionable tips to repeat for all your content. Skip to content
- A Clearly Defined Target Audience. Choosing a topic with your target audience in mind is one of the hallmarks of a good blog post, and it begins before you put a single word on the page.
- A Compelling Headline. Even world-class content can fall short if no one clicks on it. Your post title could be your only shot at drawing readers in, so it’s worth spending the extra time writing one that accomplishes that goal.
- A Strong Lead. You’ve captured your audience’s attention with your headline — now you need to maintain it. A strong introduction assures the reader that your post holds the information they’re looking for, ideally in five sentences or less.
- An Optimized Post Structure. How your post is structured matters — both for your readers and for ranking on the SERP. Semrush analyzed 500,000 articles and found that the 47% of articles with advanced headings structures (H2s, H3s, and H4s) belong to the highest-performing organic content group.
Aug 29, 2024 · What makes a good blog post? Before you write your first blog post, make sure you know the answers to questions like, “Why would someone keep reading this entire blog post?” and “What makes our audience come back for more?” To start, a good blog post is interesting and educational.
- Rachel Leist
- Start With the Right Blog Post Topic. Before you do anything else, the first thing you need to do is pick the right topic to talk about in your blog post.
- Create a Descriptive and Compelling Headline. Once you have a blog post topic, then you can think about the blog post’s headline. Your post’s headline is usually the first thing people see.
- Write a Clear and Concise Introduction. Every great blog post needs a clear introduction that tells visitors what the post is about. This helps people decide whether they’re interested in the topic.
- Break Up Content with Headings. No matter how good your writing is, all your hard work will go to waste if readers can’t concentrate on more than a few paragraphs.
Apr 29, 2022 · 1) Headline. Every great blog post starts with a headline that grabs the reader's attention, and compels them to click and keep reading to learn more.
Aug 22, 2024 · If you want to write a great blog post full of clarity, conciseness, and conviction, it’s a good idea to spend some time crafting a blog title that sets a clear destination, lures readers in, and leaves them eager for your advice.
