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Apr 20, 2018 · 1. Magnetic headline. If you've ever met with investors and made an elevator pitch —a quick two-minute presentation about your business—you know that the goal isn’t to get funding right then...
- A Clearly Defined Target Audience. Choosing a topic with your target audience in mind is one of the hallmarks of a good blog post, and it begins before you put a single word on the page.
- A Compelling Headline. Even world-class content can fall short if no one clicks on it. Your post title could be your only shot at drawing readers in, so it’s worth spending the extra time writing one that accomplishes that goal.
- A Strong Lead. You’ve captured your audience’s attention with your headline — now you need to maintain it. A strong introduction assures the reader that your post holds the information they’re looking for, ideally in five sentences or less.
- An Optimized Post Structure. How your post is structured matters — both for your readers and for ranking on the SERP. Semrush analyzed 500,000 articles and found that the 47% of articles with advanced headings structures (H2s, H3s, and H4s) belong to the highest-performing organic content group.
Sep 23, 2022 · Discover how to write a good blog post using a template and step-by-step process. You’ll learn actionable tips to repeat for all your content.
Aug 29, 2024 · What makes a good blog post? Before you write your first blog post, make sure you know the answers to questions like, “Why would someone keep reading this entire blog post?” and “What makes our audience come back for more?” To start, a good blog post is interesting and educational.
- Rachel Leist
- Craft a Great Headline That Readers Can’t Resist. Want to know one of the biggest mistakes bloggers make? Writing quality blog posts before the headlines (aka the post title).
- Write an Introduction That Grabs and Seduces. You’ve lured readers in with your headline. Now you’ve got to keep them. No easy task, my friend. Readers are fickle.
- Deliver Advice That’s Easy to Consume and Impossible to Ignore. Okay, you’re doing great. You got readers to click on your headline, you lured them down the page with your intro, and now it’s time to deliver on all that you’ve promised.
- Close with a Motivational Bang. We’re almost at the finish line! It’s time to close your post with a bang. This is where you rally behind your readers. Show them that you believe in them.
Aug 2, 2024 · Good structure guides your writing and keeps readers engaged. We’ve developed an approach that helps us organize our thoughts and create reader-friendly content. It’s a method we use for all our posts, from quick tips to in-depth guides. In this article, we’ll share our process for structuring blog posts.
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Apr 30, 2024 · 30 Second Summary. Any blog can succeed with these seven components: a well-designed site, high-quality content, thorough competitive research, strategic selectivity in topic choice, a variety of content types, planning and patience, and a clear monetization strategy.
