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- Over the last three decades, Titan has expanded into underpenetrated markets and created lifestyle brands across different product categories. Titan is known for transforming the watch and jewelry industry in India and for shaping India's retail market by pioneering experiential retail.
www.titancompany.in/titan-overview
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With a vision to become India's most iconic and loved lifestyle brand for the new-age consumer, Titan has truly made a mark in the watch industry. Titan's philosophy is all about making innovation and fashion accessible to everyone, especially millennials.
Titan Company Limited is an Indian company that mainly manufactures fashion accessories such as jewellery, watches and eyewear. Part of the Tata Group and started as a joint venture with TIDCO, the company has its corporate headquarters in Electronic City, Bangalore, [5] and registered office in Hosur, Tamil Nadu. [6]
Titan is the fifth largest integrated brand watch manufacturer in the world. Over the last three decades, Titan has expanded into underpenetrated markets and created lifestyle brands across different product categories.
Aug 21, 2021 · What makes Titan better than other brands? Suparna Mitra, the current CEO of Titan claims that Xerxes, the former CEO has a vision for elegance. Titan was at its peak when it was launched marking a new era for innovation.
- U-Shaped Recovery and Long-Term View
- A Lifestyle, Not A Luxury Company
- Analogue Watches and Wearables
- The Future of Lifestyle Retail
But because of Titan’s legacy status and trusted relationships with customers, distributors, franchisees, vendor partners, and the community, it could be “resilient”. Venkat shares, “Even when we were making huge losses month after month, we doubled our CSR efforts. Titan, because of its overall strength and competitive advantages, was in a strong ...
Venkat asserts that Titan is not a luxury company. At least, not anymore. “We refer to ourselves more as a lifestyle company. All the products that we make are for getting people to feel good and look good,” he says. “So, we are about dressing up, feeling confident, and getting a spring in your step. And that opportunity is very large as India beco...
In the age of mobile phones, smartwatches, and fitness trackers — all of which are more than adequate for tracking time — can the good, ol’ analogue watch find takers? Venkat believes it can. But, maybe as alifestyle accessory. He elaborates, Titan continues to create a wide range of analogue watches targeted at diversified customer segments, inclu...
Like all sectors, the pandemic has altered consumer retail too. Not only do people shop more online, leading to the meteoric rise of D2C brands, but they also choose differently. It has led to, what Venkat calls, “keyboard dressing”. Venkat recalls the time he suggested (at a webinar) that “Raymonds should launch a new product that is a suit, but t...
Titan Watches is a top-tier Indian watchmaker responsible for a paradigm change in the industry by introducing quartz technology and Western aesthetics to the Indian consumer market. Titan is dedicated to providing its customers with timepieces that serve as a beacon for their creativity at a reasonable price point with the highest quality.
Titan - the name evokes images of strength, reliability, and excellence. As one of India's leading watch brands, Titan has earned this reputation through its commitment to quality, innovation, and customer service over the past 3 decades.
