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    • Singapore Airlines – An Excellent, Iconic Asian Brand
      • Singapore Airlines decided on a fully branded product/service differentiation strategy from the very beginning. Innovation, best technology, genuine quality and excellent customer service were to become the major drivers of the brand. Throughout the course of their 47-year history, Singapore Airlines has remained true to their brand attributes.
      martinroll.com/resources/articles/strategy/singapore-airlines-an-excellent-asian-brand/

      Singapore Airlines – An Excellent, Iconic Asian Brand

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  3. martinroll.com › resources › articlesAn Excellent, Iconic Asian Brand - Martin Roll

    There are several good reasons for this. Most relates directly to the strong brand management driven primarily by the SIA boardroom and top-management, and the healthy brand equity as the result of a dedicated, professional brand strategy throughout a diversified, global organisation.

  4. au.rollingstone.com › music › music-featuresSia: Inside the World of A Reclusive Pop Icon

    Nov 20, 2020 · Sia has had a long history of unexpected success. Formally beginning her career over 25 years ago with Adelaide jazz-funk outfit Crisp in the mid-Nineties, a pair of releases with the band, a...

  5. www.goalcast.com › sias-lifeSia's Life Story: The Pop Star Who Doesn't Want to Be Famous

    Mar 12, 2018 · The pressure of fame became overwhelming, leading Sia to make an important decision while holding a suicide note in her hand. This is the life story of a gifted songstress who learned an important lesson on thriving in a culture that always expects her to be camera-ready.

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  7. www.abc.net.au › triplej › newsThe strange success and singular career of Sia Furler

    Mar 2, 2020 · Sia is full of contradictions. She’s the Australian success story, who’s career has been almost exclusively overseas. She’s a deeply private person, who’s radically honest. She’s the artist who famously hates fame. She’s the musician who doesn't listen to music and is obsessed with reality TV [CC: the Survivor "Sia Award"].

  8. www.npr.org › 2018/11/06 › 664395501Sia Is The 21st Century's Most Resilient Songwriter - NPR

    Nov 6, 2018 · Topline writers like Sia shape the sound of pop most directly — and everyone from Rihanna to Halsey to Beyoncé has been impacted by the shape created by Sia's voice and songwriting.

  9. en.wikipedia.org › wiki › SiaSia - Wikipedia

    Sia Kate Isobelle Furler (/ ˈsiːə / SEE-ə; born 18 December 1975) is an Australian singer and songwriter. Born and raised in Adelaide, she started her career as a singer in the acid jazz band Crisp in the mid-1990s. When Crisp disbanded in 1997, she released her debut studio album, OnlySee, in Australia.

  10. www.billboard.com › music › music-newsSia's 10 Steps To Becoming an Unlikely Pop Star - Billboard

    Feb 13, 2015 · So how did Sia pull it off? Here are the 10 steps that Sia took to reach the critical and commercial acclaim she currently enjoys.