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- The song transformed meme culture (by inspiring remixes and covers), contributed to the dominance of online video (by reaching new heights of virality through sharing), and modernized the music industry at large (by urging performance charts to account for music video views in addition to radio performance).
mashable.com/article/psy-youtube-billion-views-anniversary10 years later: The legacy of Psy's 'Gangnam Style' - Mashable
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Jul 15, 2022 · On July 15, 2012, South Korean singer and rapper Psy broke onto the global music scene with a bright blue tuxedo, an unforgettable horse-riding dance and an energetic beat that dropped to the...
- 3 min
The song and its music video went viral in August 2012 and have influenced popular culture worldwide. In the United States, "Gangnam Style" peaked at number two on the Billboard Hot 100, which at the time, was the highest charting song by a South Korean artist.
Mar 18, 2023 · PSY's viral phenomenon became one of the defining songs of the 2010s, but how did 'Gangnam Style' get so popular back in 2012? Read about it here.
Jul 14, 2022 · On July 15, 2012, South Korean singer and rapper Psy broke onto the global music scene with a bright blue tuxedo, an unforgettable horse-riding dance and an energetic beat that dropped to the catchy lyric, "Oppan Gangnam style." "Gangnam Style" soon went viral, making waves around the world.
- Setting The Stage
- A YouTube Sensation
- ‘Gangnam Style’ Parodies and Cultural Impact
Psy had written “Gangnam Style” with the idea of parodying the flamboyance, narcissism, and ostentatious wealth he felt had become prevalent in the newly rich country – epitomized by the youth who hung around the ultra-rich district of Gangnam, known locally as the Beverly Hills of Seoul. Ironically, Psy was from the area himself. Born Park Jae-sun...
Shot in a mere 48 hours, “Gangnam Style”’s music video was stuffed with a host of well-known South Korean celebrities to ensure local success. Seven-year-old Hwang Min-woo, whose dancing had proved a sensation on TV talent shows, was brought in to add his distinctive moves along with comedian and TV host Soon Jae-suk (who dances alongside Psy in a ...
As momentum built, parodies of the dance swept across the world. The British Army and Thai Navy filmed their versions, while celebrities and politicians from countries as diverse as Pakistan, Mexico, Australia, Brazil, and Germany performed it on regional television. Flash mobs of thousands attempted recreations in California, New York, Sydney, Par...
- Paul Bowler
- 4 min
Jul 15, 2022 · How PSY's satirical and meme-able single 'Gangnam Style', which turns 10 this year, helped to crack open the door for K-pop in the west.
Jul 15, 2022 · Psy's "Gangnam Style" was the first-ever YouTube video to hit the Billion Views Club and remains one of the 10-most viewed YouTube videos of all time. We look back on the song's tenth...
