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  2. Discover the power of diversification strategy and how it can help your business stay competitive and grow. Learn about the different types of diversification, its importance, common challenges, and examples of successful diversification strategies.

    • Diversification Strategy Explained
    • The Risk Factor in Diversification Strategy
    • Types
    • Example
    • Advantages of Diversification

    The diversification strategy is often opted for by companies that have established a reputation domestically. This gives them scope for growth and enables them to expand to new markets or introduce new products. Usually, there are four approaches to product expansion that businesses can follow. The first strategy is market penetration, in which a c...

    Having understood the basics of diversification, it is now important to know the risk associated with product diversificationstrategy. Diversification can be risky for two reasons – new products and new markets. Introducing any product into a new market involves a lot of research to understand the people. If the new product does not appeal to the l...

    The three main diversification strategies are based on the approach undertaken – concentric, horizontal, and conglomerate diversification.

    Now let's discuss the real-life example of Amazon's diversification strategy. Amazon is a multinational company that provides various online services such as e-commerce, cloud computing, email delivery, online video, music streaming, e-payment, and affiliate marketing. Apart from this, Amazon also introduced a virtual assistant, Alexa, in 2014. Fur...

    Nevertheless, diversification is a good approach for big corporations. It has many advantages and helps businesses explore new opportunities and serve diverse markets. Hence, companies will get higher reach, better brand reputation, and increased profitability. It also gives the companies a competitive edge. Consider the case of Disney diversificat...

  3. Jan 24, 2020 · Diversification is used by businesses to help them expand into markets and industries that they havent currently explored. This is achieved by adding new products, services, or features that will appeal to the customers in these new markets.

  4. Nov 12, 2021 · Diversification is when you expand your business by developing a new product or branching out into a new market. This is very common in large corporations but less common in smaller businesses because you need to have a fair sum of money to diversify.

  5. Sep 21, 2023 · Diversification in business refers to the strategy of expanding into new markets or products to reduce risk and capitalize on new opportunities. It involves venturing beyond a company's current offerings, often targeting unrelated industries or customer segments.

  6. Diversification in business refers to the strategy of expanding a company's operations into new markets, product lines, or services. The goal is to reduce risk and increase potential returns by not relying solely on one source of revenue.