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Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways.
- Summary
- 1.1 The Purpose of this Guide
- What is Fly-posting?
- 3.2 Best Value and Making the Case for Control
- Good Practice Box 2: Combined Approach
- Advantages of a Combined Approach
- 3.4 A Corporate Approach
- Case Study 3: Street Cleaning Contracts
- 3.5 Implementation of the Combined, Corporate Approach to Fly-posting
- 3.6 Publicity
- Case Study 8: Publicity
- Good Practice Box 4: Publicity
- 4.4 Procedures
- Tracking Beneficiaries of Fly-posting
- Case Study 13: Recording Systems
- Good Practice Box 5: Prosecution
- 5.2 Approaches to Removal
- 5.3 Cleaning Contracts
- Good Practice Guide 6: Good Practice Messages - Cleaning Contracts
- Good Practice Box 7: Removal From Private Land
- 5.5 Removal and Prosecution
- 5.6 Cost Recovery/Minimisation
- 6.1 Introduction
- Case Study 21: Notifying Property Agents
- 6.5 Agreements with Property Owners
- Case Study 26: Liaising with Universities
- Case Study 27: Liaising with Local Agents
- 6.6 Site Treatment Measures
- Preventative coatings
- Hoardings
- Murals and Mosaics
- Case Study 32: Liaising with the Utility Companies
- Allocations of Functions
- Removing Painted Signs
- Profits From Illegal Advertising
- General Note
- Prosecution
- Prevention
This guide provides local authorities and other agencies with a 'manual' to assist them in controlling fly-posting in an effective and efficient way. It combines an explanation of current legal procedures with practical examples of successful action taken by authorities, as well as steps that can be taken to limit the incidence of fly-posting.
This Good Practice Guide has been prepared by the DETR to provide local authorities and other agencies with a manual to assist them in controlling fly-posting in an effective and efficient way. The Guide combines an explanation of current legal procedure with practical examples of successful action taken by authorities, as well as steps which can b...
There is no formal definition of fly-posting. However, it is generally taken to be the display of advertising material on buildings and street furniture without the consent of the owner, contrary to the provisions of the Regulations. In practical terms, fly-posting can be divided into three broad types, each with particular characteristics and prob...
Fly-posting is an illegal activity, and local authorities are encouraged to use measures to control it. Nevertheless, given pressure on local government resources local authorities need to be able to justify expenditure on the control of fly-posting. Authorities have approached this issue in a number of ways. Some have presented the control of fly-...
If the chosen method of fly-posting control is not unduly successful, consider using a range of methods.
it provides authorities with greater flexibility it involves other agencies, therefore extending responsibility and ownership.
Another of the keys to a successful approach to the control of fly-posting is effective organisation both within and between local authority departments and, to a lesser degree, with other agencies. In other words a corporate approach to the control of fly-posting. Securing commitment from a range of agencies and departments whilst potentially redu...
The street cleaning contract between the London Borough of Bromley and their contractor stipulates that posters are removed on sight. However, in support of enforcement action, the contractors usually remove and retain and, where practicable, list other sites and include a witness statement. Where posters cannot be removed without obliterating them...
Notwithstanding some of the difficulties of inter-departmental/inter-agency working (differing priorities, different powers and levels of delegated authority), a number of authorities have been successful in setting up effective arrangements to control fly-posting. There are seven steps to the effective delivery of a combined and corporate approach...
Publicising initiatives to control fly-posting can help increase local knowledge of the schemes and encourage public involvement. Local authorities have adopted a range of approaches to publicising their initiatives, using different media local press, council internet sites, local radio or TV programmes. Whilst some authorities have experienced a b...
In Manchester City Council posters advertising council activity, together with the provision of a hotline number, encourage local people to get involved (see hotline poster Appendix B). In the Lake District National Park the failure to prosecute a travelling art exhibition did not prevent effective press coverage. The resulting article published th...
Establish good working relationships with local newspapers. Keep them fully informed about the Authoritys policy to control fly-posting. Publicise successful prosecutions. State the offender and the amount fined. Name and shame the offender. Consider using other media including local TV stations, web sites etc. Use publicity to get local residents ...
Prosecution can be time-consuming and therefore costly. It is not always easy to track the beneficiaries or the fly-posting companies themselves; the resulting fines can be small relative to the financial benefit derived from fly-posting and do not cover all costs; and cases can take a long time to resolve. However, prosecution can be an effective ...
One of the main problems associated with prosecution is identifying those parties against whom action can be taken. Under s.224(4) the definition of parties that might be considered beneficiaries and thus liable to prosecution, is potentially wide. A beneficiary might be the owner or occupier of the property on which the advertisement is displayed,...
The Lake District National Park Authority is seeking to develop a link between GIS and a database, so that all offences/observations can be identified geographically as well as by other fields. Notes are made of all phonecalls, and copies of all letters kept on file. The extent of the correspondence with the offender is put on a database, so that a...
Do everything in writing Send warning letters Photograph everything Keep records of past and present offenders on a computerised database Enlist administrative support Consider employing ex-police force members, as they are familiar with the prosecution process Develop a rapport with legal team Be prepared to explain procedure to magistrates Cite e...
Several authorities remove posters as part of a single concerted attempt to clean up part of a town or city. This kind of action can be expensive, but can also be effective in cleaning up the area, setting new standards and also providing evidence of a strong local authority presence.
Many authorities have cleaning contracts which incorporate provisions for the control of fly-posting as a specific task: Birmingham, Wycombe, Lincoln, Manchester, Torbay, Plymouth and Bromley all have these in place. Advantages of this approach are that costs can be fixed and targets for achievement set. Clearly it is important that the contractors...
Encourage contractors to identify innovative ways of removing fly-posting in their tenders Include the removal of illegal signs as a part of street cleaning contracts Include provisions to refer "difficult" fly-posting cases to the relevant authority department for further action Inform the cleansing operatives about existing planning consents and ...
Good practice points when seeking to remove posters from third party properties: Check authority records to ensure that the local authority do not own the property. If they do they can remove the poster immediately. If the building is not in the authoritys ownership, assume that they could be liable should any damage be incurred on he property. Acc...
It is important to note that removal of posters can prevent prosecution cases from being taken forward successfully. Care must therefore be taken not to prejudice prosecution cases, particularly if the posters are repeatedly posted and their previous removal has not been effective. As a consequence, several authorities have removal procedures in pl...
A policy of removing posters, particularly in urban areas can be high. Some authorities have successfully recovered costs incurred by the Council in the removal of fly-posters by calling those involved in fly-posting before removing the posters and then billing them. It is also important to get the support of the local business community. This also...
In addition to the reactive approaches outlined in the previous two sections, local authorities can take action to prevent fly-posting occurring. This can be done in a number of ways: Providing advice to the general public on how to advertise legally Placing warning notices on properties Setting up a CCTV system and using it to control fly-posting ...
The Lake District National Park experienced a proliferation of estate agents boards on the main arterial routes in the south of the district. To combat this, a letter was prepared that set out the Advertisement Regulations as well as enforcement regulations and intentions. This was sent to all the estate agents operating in the area. Subsequently, ...
One of the main ways local authorities can effectively control fly-posting on private property is by entering into agreements with property owners before the fly-posting offence has occurred. These agreements can take many forms and can be either formal or informal involving property owners and enforcement officers, the police, and/or town centre m...
In Bradford, the Bradford Metropolitan District Council contacted the student union directly and informed them about the illegality of fly-posting. The students were told to put their notices on their boards and columns specifically, and nowhere else. Manchester City Council have a strong relationship with local universities, and meet regularly to ...
Go to table of contents Warning Notice Westminster City Council (see link to the right) Publicity Leaflet Westminster City Council (see link to the right) Go to table of contents Appendix E
Go to table of contents Warning Notice Westminster City Council (see link to the right) Publicity Leaflet Westminster City Council (see link to the right) Go to table of contents Appendix E
Go to table of contents Warning Notice Westminster City Council (see link to the right) Publicity Leaflet Westminster City Council (see link to the right) Go to table of contents Appendix E
Go to table of contents Warning Notice Westminster City Council (see link to the right) Publicity Leaflet Westminster City Council (see link to the right) Go to table of contents Appendix E
Go to table of contents Warning Notice Westminster City Council (see link to the right) Publicity Leaflet Westminster City Council (see link to the right) Go to table of contents Appendix E
Go to table of contents Warning Notice Westminster City Council (see link to the right) Publicity Leaflet Westminster City Council (see link to the right) Go to table of contents Appendix E
Go to table of contents Warning Notice Westminster City Council (see link to the right) Publicity Leaflet Westminster City Council (see link to the right) Go to table of contents Appendix E
Go to table of contents Warning Notice Westminster City Council (see link to the right) Publicity Leaflet Westminster City Council (see link to the right) Go to table of contents Appendix E
Go to table of contents Warning Notice Westminster City Council (see link to the right) Publicity Leaflet Westminster City Council (see link to the right) Go to table of contents Appendix E
Go to table of contents Warning Notice Westminster City Council (see link to the right) Publicity Leaflet Westminster City Council (see link to the right) Go to table of contents Appendix E
Go to table of contents Warning Notice Westminster City Council (see link to the right) Publicity Leaflet Westminster City Council (see link to the right) Go to table of contents Appendix E
Go to table of contents Warning Notice Westminster City Council (see link to the right) Publicity Leaflet Westminster City Council (see link to the right) Go to table of contents Appendix E
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Sep 13, 2024 · 29 minutes ago. Residents of a street with "reoccurring" fly-tipping have said they feel like they are "living in a rubbish tip". Mattresses, furniture, TVs, and old pictures are among the...
Neighbours in a central Maidenhead street that has been blighted by fly-tipping for three years have expressed their frustration at the ongoing problem. Maria Meerstadt lives in Grenfell...
Dec 21, 2021 · There have been more than 2,000 incidents of fly-tipping in Windsor and Maidenhead in 2020/21, figures have revealed. The areas of the borough affected by the c...
- Kieran Bell
Graffiti and fly-posting are both illegal, spoil both public and private property and can be very costly to remove. Fly-posting is the unauthorised placing of advertising - usually posters or stickers - on any available surface. You can report graffiti and fly-posting to your council.
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Fly-posters usually advertise events with posters, stickers or bills that are put up without the permission of the property owner. Fly-posting is a criminal offence.
