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- The Journal of Global Marketing is a peer-reviewed international journal dedicated to advancing cutting-edge global marketing theories and practices, emphasizing research that addresses marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide.
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2 days ago · The Journal of Global Marketing is at the forefront of academic discourse that addresses global and international marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide.
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The Journal of Global Marketing is at the forefront of academic discourse that addresses global and international marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide.
The Journal of Global Marketing is a peer-reviewed international journal dedicated to advancing cutting-edge global marketing theories and practices, emphasizing research that addresses marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide.
Aug 7, 2024 · Explore the current issue of Journal of Global Marketing, Volume 37, Issue 4, 2024
The Journal of Global Marketing is at the forefront of academic discourse that addresses global and international marketing strategies and challenges that firms, industries, and public...
The marketing concept manifests as marketing expertise, market orientation, and externally directed organizational values.
About: Journal of Global Marketing is an academic journal published by Haworth Press. The journal publishes majorly in the area (s): Marketing management & Marketing strategy. It has an ISSN identifier of 0891-1762. Over the lifetime, 746 publications have been published receiving 15044 citations.