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Mar 11, 2023 · What happened to Micromax – Factors that led to the fall? There was a brief moment in Micromax’s corporate history in August 2014 when the company became India’s biggest mobile phone brand and the tenth-largest supplier of mobile phones in the world.
Oct 14, 2024 · What Happened to Micromax – Factors That Led to the Fall? Micromax was a dominant force in India’s smartphone market and witnessed a sharp decline after reaching its peak around 2014-2015. Several factors contributed to the fall of the company, which was once celebrated for offering affordable smartphones to a massive consumer base.
Nov 20, 2020 · What happened to Micromax? Unfortunately by 2019, Micromax saw an eventual downfall, with its valuation having fallen by 90% from its 2015 Peak. Now let us look at the factors that pushed Micromax out of the market.
Sep 13, 2020 · Micromax was the first one to start factory in 2011 way before make in India happened. They manufactured the phones here but when Chinese came they labelled micromax as cheap or what not with their muscle power and outpaced with aggressive pricing.
Micromax was incorporated as Micromax Informatics Ltd. in the year 2000 by Rahul Sharma and Rohit Patel. [6] It began selling mobile phones in 2008, [ 7 ] focusing on democratising technology for masses to compete with international players.
Mar 13, 2016 · A year ago, Micromax vaulted past Samsung Electronics Co Ltd to become India's leading smartphone brand. Today, its market share has nearly halved, several top executives have...
It wasn’t initially a smartphone brand. Rather, it was established as an IT Software company operating in the Embedded Devices Domain; responsible for the distribution of Dell, HP, Sony. When Micromax was Micromax Informatics, it also handled the distribution of Nokia payphones.
Oct 17, 2020 · In October, Bhagwati Products, the maker of Micromax phones was approved by the government under the PLI scheme. 15 other companies were also approved by the government, which included Rising Star, Wistron, and Pegatron. Micromax is looking to launch its new brand, “In”.
Aug 13, 2020 · Micromax has been selling feature phones in India since its exit from the smartphone market. It, however, makes mobile handsets for other brands as a contract manufacturer. Sharma said that handset brands can already source 60% material locally for mobile handsets as the phased manufacturing program helped the ecosystem to grow in the country.
Nov 2, 2020 · Micromax is making a comeback in India with its new smartphone series called In. Apart from smartphones, the company has plans to bring new connected devices as well as invest as much as Rs. 500 crores to bolster its revival.
