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What factors should you consider when creating a branded website?
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Mar 6, 2014 · Given these 24 aspects of website development and design, it's clear that there are many factors to consider when creating a branded website. In addition to increasing traffic and generating leads, your site's design, navigation, and content must engage customers and inspire further interaction with your brand.
Nov 29, 2023 · As web designers, when designing and developing an effective branded website for a business, you must consider the following key factors and essentials to help you build a brand that resonates with users, builds trust, and contributes to long-term brand success.
Nov 29, 2022 · Everything from the way you make a logo to your website copy and CTAs are part of good branding. Learn the importance of website branding and how to make sure your brand is properly represented online.
- Logo
- Typography
- Colors
- Iconography
- Illustrations
A brand logois a meaningful artwork or design that conveys your company’s essence to those looking at it. Aside from the name, the logo is often the most identifiable element of a brand. It appears everywhere, including your website, social media platforms, and advertisements. A logo design should have the right aesthetic and fit your brand. For ex...
Typographyis the art of creating and arranging text that is both readable and visually appealing. Fonts, of which there are hundreds of thousands, are an essential aspect of typography and a design tool that must be wielded with precision. Every font has design elements that contribute to a different aesthetic. As a result, different fonts evoke di...
Colors play a crucial role in brand design. Like fonts, each color evokes different feelings and impressions. For example, green symbolizes growth, health, and tranquility and may inspire feelings of calmness or thoughts about nature. It’s important to consider how colors appeal to your target audience. Baby boomers prefer neutralsand trustworthy c...
Iconography in design is, as the name implies, the art of creating icons. Iconography uses simple graphic designs to convey complicated information. It condenses a complex concept and reduces it to a format that everyone can understand. For example, a shopping cart icon on an ecommerce website doesn’t need the words “shopping cart” next to it. The ...
Illustrations can be a graphic interpretation of text, a process, a message, or a concept. These design elements add individuality, context, and uniqueness to your brand. Having a consistent illustration stylethat complements your brand goes a long way toward developing its identity and creating cohesive design. As with icons, be thoughtful about h...
- Lindsay Kramer
- Website functionality. What does your website do? Is it an ecommerce site? A streaming site? A secure client portal? A blog? Whatever your website does, it has to do its thing well.
- Building a content strategy. Content strategy is, as the name implies, the strategy of positioning content to communicate your brand and its offerings.
- Laying it all out. Your website’s layout is a key part of its branding. This is literally how your website is laid out: top or side navigation? How does the text wrap around the images?
- Creating a great user experience (UX) and user interface (UI) Getting your website branding right is by creating a great user experience and interface.
Below are 10 essential branding factors that you need to build a successful brand strategy! 1. Target Audience. Identifying your target audience is one branding strategy that you should not overlook. The first step to finding out how best to market to this target audience is identifying who they are.
May 7, 2024 · Build your brand in eight steps: conduct an audit, define a customer persona, craft a mission/vision, establish a unique value/story, create a value proposition, develop brand assets, and implement them across all touchpoints.
