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Jul 2, 2020 · According to an update from Google in 2017, they warned against using large-scale guest posting as a link building strategy. But in general they accept or at least tolerate guest posts as long as they aren’t abused. Here are 13 guidelines for guest posts to follow, and how you can create your own.
- Find Guest Post Targets. Your first step is to find a site to guest post on. Here are 7 proven ways to find sites that accept guest posts: Technique #1: Google Search Strings.
- Get Your Guest Post Ready. At this point, you have a list of sites that accept guest posts. Now it’s time for the next step. In this step, I’ll show you how to find sites that are a good fit for your guest post.
- Send Your Pitch. Imagine for a second that you’re the owner of a growing authority site. You’ve got posts to write, tweets to tweet, and an overflowing inbox.
- Write Your Guest Post. So a blogger is accepted your pitch. Awesome. Now you need to actually send them something. Here’s how to do it… My Patented “2 Tier System”
Guest posts (or guest posting) is publishing and article on someone else’s website. It’s that simple. And people do this so they can get more brand awareness and traffic back to their own website (also known as referral traffic).
- Nail Your Guest Blogging Prerequisites (First) Some would-be guest bloggers worry that they need to have a ton of blogging experience or a huge following of their own—before anyone’s going to even consider publishing their posts.
- How to Find the Perfect Blogs to Guest Post On. If you Google “blogs that accept guest posts,” you’ll find lots and lots of lists. Spoiler: This Isn’t the Best Way to Start Guest Blogging.
- Come Up with Great Guest Blogging Ideas. Many new guest bloggers come up with a ton of clever ideas first, then only afterwards look for the right blogs that those ideas might be a good fit for.
- Find and Follow the Guest Blogging Guidelines. Most blogs that accept guest posts will have clear guidelines that they ask guest bloggers to follow. Make sure you look for these… and follow them carefully before submitting your articles for consideration.
- Get organized. The first thing I like to do is create a spreadsheet to keep track of my guest posting efforts. Yours might look a little different depending on the tools you use or any other specific information you need to track, but here are the columns I have
- Find guest blogging opportunities. Once you have a place to keep your data organized, start searching for websites in your niche that accept guest posts.
- Send your pitch. A surefire way to get a guest post rejected is to send the same pitch to every outlet. Editors from big publications might receive hundreds of pitches each week, so if you send a generic guest post pitch, chances are they'll hit that delete button right away.
- Send a follow-up email. Most guest pitches get ignored—that's just how the cookie crumbles. So don't get discouraged if you send 50 guest post pitches and only hear back from 10—all of which are rejections.
Your guest posts should establish you as an authority in your field and give readers a reason to seek you out. You don’t just want them to enjoy your content. You want them to follow up on it—and you. In order to make that happen, you have to produce actionable, high-quality content. It can’t be too self-promotional.
Sep 1, 2022 · Write an amazing guest post. Got your guest post pitch accepted? Here’s how to write a great guest post. Follow the website’s guidelines. In most cases, the website you’ll be publishing a guest post on will have its own guest posting guidelines. Make sure to follow these strictly to avoid getting your draft rejected (this can happen).
