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  2. Oct 4, 2021 · Why use Twitter for business? In an increasingly crowded social media landscape, there are many reasons to make Twitter a part of your organization’s social media plan. Advertising on Twitter is especially attractive because the platform punches above its weight in terms of reach.

    • Refine your Twitter marketing strategy. Taking a strategic approach on Twitter gives direction to your marketing efforts and boosts your chances of seeing success on the platform.
    • Create valuable content. Share carefully crafted content on Twitter that delivers actual value to users — whether that’s entertainment, education or advertisement.
    • Engage with and grow your followers. Building a strong connection with your audience is key to growing your Twitter presence. Consistently engage with current and potential followers in your network to attract the right audiences.
    • Use trending hashtags. Using popular hashtags in your tweets can accelerate your visibility and help you reach new audiences. Hashtags make your content can appear in broader conversations, exposing your brand to users who might not have found you otherwise.
    • Isabelle Hahn
    • Build a profile that stands out. First and foremost, you need to set yourself up for success by customizing your profile. The last thing you want is someone turning away from your Twitter account -- and potentially turning away from your business -- because you have a Twitter egg as your profile image.
    • Add value with your content. Adding value to your Twitter content is very similar to adding value to other marketing content. You should always keep your buyer personas in mind, because the key to creating successful inbound content is to make your readers feel like you're speaking directly to them.
    • Optimize your content. Now that you've added value to your content, you want to make sure people see it. You can optimize your content on Twitter using a few different strategies.
    • Engage with your audience. It's critical you regularly engage with your audience on Twitter by tagging them in posts, responding to their comments, or even hosting fun giveaways to get your audience involved.
    • Gain valuable customer insights. Twitter sees 6,000 Tweets every second. This puts into perspective how actively people are using it as a conversation platform.
    • Build brand personality and awareness. How you style your Tweets and engage with your audience on Twitter is highly effective for establishing your brand personality and growing awareness.
    • Deliver customer support and gather feedback. According to Rice, “The most advanced brands see Twitter as a vital marketing, customer care and market research medium that can provide valuable insights on every aspect of their business.”
    • Cultivate a brand community. With the ease of conversation between brands and consumers, one of the major benefits of using Twitter is for building and cultivating your brand community.
    • Saige Driver
    • Use hashtags to improve content visibility on Twitter. Hashtags are searchable identifying words or phrases that group hundreds (or thousands) of tweets.
    • Use Twitter to handle customer service issues. Twitter has become a powerful customer service solution, allowing brands to connect with customers directly to solve their problems.
    • Use photos, GIFs and polls for more entertaining, interactive tweets. Twitter lets you add up to four photos to a post. You can also create graphics to add to your tweets.
    • Use live tweets to generate interest and attention. Live tweeting is another way to get a topic trending on Twitter. Live tweeting is when a user tweets reactions and updates as an event unfolds.
  3. In this article, you’ll learn why you should use Twitter for business, how to get started, and specific tools and techniques to help you use it to fuel business growth. Buckle up.

  4. Jun 11, 2021 · Twitter is a great platform to join conversations, share your thoughts, and stay up-to-date with breaking news or industry trends. And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Ready to learn how to use Twitter for business? Let’s get into