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- The IPL's staggering brand value of $10.7 billion as of 2024 is a testament to its monumental impact. But beyond the glitz and glamour, lies a robust business model that has turned the league into a capitalistic marvel for India's economy.
yourstory.com/2024/04/ipl-business-model-bigger-nba-la-ligaIPL Business Model: Bigger than the NBA & La Liga | YourStory
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Jan 22, 2024 · Beyond the thrill of the matches, the IPL is a prime example of a successful sports business model globally. In this article, we delve into what IPL is, explore its unique business model, and unravel the various revenue streams that contribute to its commercial success.
- Details
- Indian Premier League
- 2007
- Mumbai, India
- How Does The IPL Ecosystem Make Money?
- What’s in It For The Broadcasters?
- How Does The IPL Compare to Global Sports Leagues?
- How Much Did The Pandemic Affect IPL’s Growth?
When the IPL began in 2008, some of India Inc. and Bollywood’s biggest names spent a total of $723.59 million to buy eight city-based franchises. A decade and a half later, the IPL has grown manifold in popularity and commercial value. In 2021, CVC Capital, a British equity firm that formerly owned Formula 1, paid approximately $740 million for the...
They earn from advertisements. Star India (now Disney Star) had paid more than ₹16,300 crore for the broadcast rights of five seasons from 2018 to 2022. Advertisers paid the broadcaster as much as ₹14 lakh for a ten-second ad slot during a match. As per Moneycontrol, the total revenue generated from television and digital (streaming) ad sales in IP...
The National Football League (NFL) in the United States, cited by the BCCI Secretary as the only international sports league more valuable than the IPL, began in 1920. Since the IPL’s business and monetization strategy was modelled on leagues like NFL and EPL, the way they earn money is quite similar. The NFL has 32 teams playing a combined 285 gam...
The onset of the pandemic exposed the sporting world to new undesired realities. All major sports tournaments, both at the club and international level, had to be temporarily suspended to curb the spread of the novel coronavirus. Income from merchandise sales, ticketing and broadcasting avenues had all dried up as there was no activity in the arena...
Feb 15, 2024 · The business model of the IPL is crafted around a distinctive blend of cricket, entertainment, and marketing strategies. These franchises, privately owned entities, operate under a revenue-sharing model.
- Board of Control for Cricket in India (BCCI)
- IPL (Indian Premier League)
- India
Mar 19, 2024 · IPL drives Indian sports industry: A look at the T20 league’s business model. The bulk of the heavy lifting has been done by cricket, which contributed an astounding 87 per cent of the...
We explore its revenue ecosystem and compare it to leagues such as the EPL and NFL. The story so far: The Indian Premier League (IPL) got richer by a whopping ₹48,390.5 crore ($6.2 billion) last week by negotiating a broadcasting rights deal for the five-season cycle from 2023 to 2027.
Apr 5, 2024 · IPL Business Model: Bigger than the NBA & La Liga. The Indian Premier League (IPL) isn't just about electrifying sixes and nail-biting finishes, it's a booming business juggernaut that...
Oct 3, 2023 · Well, IPL has a mixed business model of cricket, entertainment and revenue generation. While doing our research we found 9 revenue sources of the IPL business model: 1. Team Ownership. Various franchise owners purchase the rights to own and operate teams in the IPL.
