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  2. WhatsApp for Business is a portfolio of business communications solutions (a free app, a more sophisticated API platform, and an ad format that clicks to WhatsApp) with additional features that enable businesses to do more at scale, like interact with customers over WhatsApp, bring in new customers and revenue, and grow.

    • Already The Most Popular Messaging App
    • Reach People Anytime, Anywhere
    • Private and Personalized
    • Secure and Trustworthy
    • Grpr-Compliant
    • Diverse and Interactive Content Formats
    • Supports Two-Way Communication
    • A Way to Scale Your Multichannel Strategy
    • Automate Responses to Customer Queries
    • Reach An International Audience

    Over two billion peoplealready use WhatsApp, which makes it a market leader in instant messaging apps. Available in most countries (180), almost everyone in India, Brazil, Italy, Argentina, South Africa, Malaysia, Colombia, Turkey, Spain, Indonesia, Nigeria, and Kenya is a WhatsApp user. It’s also gaining traction in France, Germany, and the United...

    WhatsApp for business is a real-time communication channel. While people often put off reading emails, they usually check incoming messages right away, even on the go. 80% of WhatsApp messages are read in the first five minutes. This gives you a much larger time window to send marketing messages. In fact, WhatsApp messages get an unbeatable 98% ope...

    Direct messaging is great for tailored offers and individual customer service. You can send personal account credentials, order updates, and provide assistance in a safe, one-on-one chat. You can ask questions to make precise product recommendations, unlike on-site upsell widgets. The WhatsApp Business APIalso connects to your CRM suite, enabling y...

    Users enjoy the fact that all WhatsApp chats use end-to-end encryption. From a business point of view, it’s secure enough to exchange sensitive information like password resets. Also, all WhatsApp business accounts go through obligatory authentication to give customers peace of mind. This applies to both companies using the WhatsApp Business app an...

    WhatsApp is adamant that only opt-in contacts are messaged through the API, making it fully GDPR-compliant. The same list buildingbest practices as with email marketing apply. The customer also has the power to directly impact your quality score and sending quotas by blocking or reporting you. While it sounds harsh, it ensures the platform stays fr...

    One of the biggest benefits of the WhatsApp Business app is that it offers a wide range of formats and interactive content options for business messaging. There are lists, CTAs, links, images, video, attachments, and products so recipients can interact with the campaign, not just read it. They can even choose from preset option buttons to answer qu...

    Another advantage of WhatsApp for business is the ability to receive incoming messages from customers. They can proactively reach out if they need customer service without going to your website. This accessibility raises your chances of getting and keeping their business. One study found that53% of consumers would rather shop from a company if they...

    WhatsApp offers a practical and easy way to expand your multichannel strategy and increase customer engagement in new markets. WhatsApp doubles as both a support channel and a marketing one. You can answer inquiries, take orders, resolve issues, and send updates while running marketing campaigns via direct messages. The WhatsApp Business API allows...

    WhatsApp offers automations and canned responses to speed up your customer support process and lessen your workload. You can set away messages or quick replies to FAQs. Taking a step further, you can automate an onboarding sequence to introduce your service to new customers or gather feedback. Further reading: How to Set Up Automatic Replies on Wha...

    Any app relying on phone numbers can be tricky, but WhatsApp makes it easy to reach people regardless of their country code. It’s true prices vary by country of recipient, but otherwise you’re free to message people across the globe from one and the same account.

  3. May 19, 2024 · 13.6M reviews. 1B+. Downloads. Everyone. info. About this app. arrow_forward. WhatsApp Business from Meta. WhatsApp Business enables you to have a business presence on WhatsApp,...