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  1. thestrategystory.com › 2020/07/01 › nirma-washingHow Nirma washing powder became “sabki pasand”?

    Jul 1, 2020 · Nirma replaced Surf to be the number 1 washing powder brand in India in just a few years. But how? Nirma was successful in creating New Points of Differentiation and a New Value Curve

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  3. www.startupauthority.in › blogs › nirma-success-storyNirma Success Story & Strategies -How it Became Sabki Pasand

    Jun 17, 2024 · How Nirma Started? Whenever we used to see Nirma advertisements they just feel nostalgic. Those were the days when detergent products from Nirma were highly cheap and best. Now, we might know something about the brand but, there is surely an interesting story behind its introduction or start date.

  4. www.marketingweekly.in › post › the-rise-and-fall-ofThe Rise and Fall of Nirma - Marketing Weekly

    Sep 26, 2020 · Nirma- an FMCG company which was once an immensely successful brand and a strong rival of Hindustan Unilever Limited (HUL) is now in decline stage of its product life cycle but still has a strong brand recall in the minds of Indian consumers.

  5. medium.com › meet-meenamma › sab-ki-pasand-nirmaSab ki Pasand Nirma | Story of India’s most iconic Detergent ...

    May 10, 2023 · Nirma’s advertising aired on television and captured the public’s attention overnight. Nirma washing powder has now become well-known throughout the country, not just in Gujarat.

  6. www.gqindia.com › get-smart › contentHow a Gujarati businessman went from making detergent in his ...

    Jan 24, 2020 · At the time, Nirma became the lowest-priced detergent in all of Ahmedabad. And this made Karsanbhai’s product an instant success. Three years later, he quit his Government job and set up shop...

  7. doerlife.com › nirma-its-not-just-a-detergentInspiring journey of brand Nirma which is now a $5 Billion ...

    Jun 18, 2020 · By 1999, Nirma was a major consumer brand with a distribution network of about 400 distributors and over 20 lakh retail outlets across the country that helped the product penetrate the interiors of India.

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  9. en.wikipedia.org › wiki › NirmaNirma - Wikipedia

    Nirma is a group of companies based in the Indian city of Ahmedabad, that manufactures products ranging from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and injectables. Karsanbhai Patel , a lab technician, started Nirma in 1969 as a one-man operation.