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Apr 14, 2014 · Posted: Apr 14, 2014 6:21 pm. The future of all games is with free-to-play and micro-transactions, according to the man behind Candy Crush. During an interview with IGN, King Games Guru (that’s ...
Apr 15, 2014 · More than 93 million people play Candy Crush Saga every day. Finally, ... "It's a great example of a F2P game that is made really well; it’s well balanced, and I don't think many people are ...
- Eddie Makuch
- Player Acquisition Metrics
- Usage & Retention Metrics
- Monetization Metrics
Currently the acquisition costs of a new player range from $0.5 to $2.5. This depends a lot on the networks chosen to acquire the players and the genre of the game, but looking at the market dynamics we can clearly see that it is on the rise. This is a direct result of the fact that large publishers are actively employing widespread ad networks to ...
Retention is defined as a calculation of active players over time. If say, you successfully acquire 4000 players with the help of a marketing campaign. The retention of your game is 50% on day 5 if 2000 of those players are active on that day. If on the next day, there’s a drop of 10% of the remaining players, then the retention on day 6 is 45%, an...
ARPDAU, ARPPU
The Average Revenue per Daily Active User (ARPDAU) and Average Revenue per Paying User (ARPPU) are two key monetization metrics that need to be measured. Measured each month, the ARPDAU is basically the total revenue of the game on a day divided by the unique users that logged into the game that specific day. ARPU is the Average Revenue per (active) User. For a casual game it can be in the range $0.10 to $0.20. It is driven by market size, growth rate, funnel conversion, subscription price, m...
Conversion rate
The conversion rate is defined as the number of players who make an in-game purchase for the first time on a given day(editorial note: not all reported conversion rates represent a daily figure.). It is usually expressed in percentage and is used to assess the effectiveness of new upgrades or offers. Most of the conversion rate optimization techniques rely on the tweaking the UI and making the IAP experience more native for the player. One classic example of an iOS game with an extremely high...
No of paying users, no of transactions
With each game developer making an attempt to bring in innovation to the platform the cost of development has considerably risen. This is why you need to track the number of paying users. A considerable number of these are your loyalists — it’s even more important to track their behavior and number. If you’re seeing a reduction, it’s important to track the reason ASAP. In the same way, it is also necessary to track the number of transactions. This is a clear indicator of the upgrade/powerup t...
Mar 3, 2014 · And it's no wonder - from Candy Crush to Dungeon Keeper, many free-to-play games have been getting players hot under the collar with their "pay to win" design. But while some games shamelessly ...
- Jordan Garland
Apr 22, 2014 · Divide 10 million by 30 to average 330,000 players per game - that's roughly 0.1 per cent of Candy Crush's monthly active user figure (250 million). "So while it is a very big sample," Lovell said ...
- Associate Editor
Apr 16, 2014 · Palm also cited Blizzard’s Hearthstone as a free-to-play title done right, stating that “it’s a great example of a F2P game that is made really well, it’s well balanced, and I don’t ...
People also ask
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Dec 15, 2022 · Time spent within Candy grew year-over-year for a fifth successive quarter, and Candy Crush was the top-grossing game franchise in the U.S. app stores for the 21st quarter in a row.” Top CCS players win >1,000 levels per week, so keeping them fed with entirely fresh new content would be impossible.
