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Jun 14, 2021 · While a comprehensive list of opportunities was derived showing the potential future of Bollywood in China, results found that China’s unique institutional context and an ongoing India–China geopolitical tensions also present challenges, which in turn add to the overall complexity of films’ success in the Chinese market.
- Yanyan Hong
- 2021
- Abstract
- Keywords
- Methodology
- Conclusion
- Declaration of conflicting interests
- Funding
- Supplemental material
- Author biography
India has long been known for its prestigious Mumbai-based film industry, namely Bollywood, and remains by far the largest producer of films in the world. With the growing global reach of Indian cinema, this study looks at an intriguing Indian-film fever over the last decade in the newly discovered market of China. Through examining key factors tha...
Bollywood, China–India relations, Chinese audiences, cross-cultural studies, cultural globalisation, film studies, Indian cinema, soft power
This study adopted a discovery-oriented qualitative research approach where a list of semi-struc-tured and open-ended questions was sent to all participants in electronic format initially, and then, the researcher followed them up with individual interviews over the WeChat (a popular Chinese social media app) and face-to-face meetings when necessar...
Through exploring the growing popularity of Bollywood as a form of what Joseph Nye coined as ‘soft power’, this study provided insights into Indian cinema in China from the perspectives of local audiences while identifying five factors that make Indian films appealing, including good content-driven story, having social values, the use of star actor...
The author(s) declared no potential conflicts of interest with respect to the research, authorship and/or publi-cation of this article.
The author(s) received no financial support for the research, authorship and/or publication of this article.
Supplemental material for this article is available online.
Yanyan Hong is a research scholar in the School of Communication and Arts at the University of Queensland (UQ). She received her Bachelor’s degree in Digital Media and Master’s degree in Communication for Social Change at UQ. Her research interests include intercultural studies, media and communication, and film stud-ies. Besides, as a Bollywood af...
With high box-office performances and good reputations featuring dissemination advantages of Indian movies in China, it's important to find out what factors resulted in the Bollywood popularity and analyze how influences are wielded. BOOMING CHINESE FILM MARKET.
May 28, 2020 · After ratifying a co-production treaty with India in 2014, Chinese audiences reportedly began to flock to the newly available Bollywood blockbusters at their local multiplexes, cultivating large fan bases for Indian stars like Aamir Khan, Salman Khan, Akshay Kumar, and others.
- Kavita Karan, David J. Schaefer
- 2020
Jan 9, 2019 · Economic liberalization in India, the growing strength of the Indian diaspora and the shift to ‘glocal’ content have been some of the key drivers for Bollywood’s growth in the global market. Increasingly our films are finding a global audience and Bollywood actors are getting more substantial roles in Hollywood.
Jun 14, 2021 · This article argues the powerful role of Bollywood in bridging cultures and improving India–China ties, as Indian films have made Chinese people more aware of India in a favourable way.
Apr 10, 2019 · A recent report by Maoyan, the Chinese ticketing and box-office data platform, said that Bollywood films are beginning to saturate the Chinese market. However, the box office collection of...
