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Sep 25, 2023 · The best TVs are always changing because the display technologies behind them are constantly improving. 4K TVs used to be cutting-edge technology and now almost every TV has 4K resolution and...
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Waiting for your favorite show to come on is a thing of the past as streaming becomes more popular and television audiences know exactly what they want to watch before they sit down.
Streaming services have seen a 400% increase in subscribers since March 2020, according to information presented during an official streaming session at the virtually hosted 2021 Consumer Electronics Show. The pandemic accelerated a move to streaming for many, old and young, as services like Starz and HBO Max adjust to a new customer base that is savvier than ever before. That, or risk being left behind for newer options. With all the options available to users now, Sandeep Gupta, vice president and general manager of Amazon's Fire TV, hopes to offer as simple a product as possible.
“With COVID, we had to reimagine how people were using their TVs,” Gupta said during the presentation on Tuesday.
There reportedly has been a huge increase in Peloton app usage during the pandemic, and shopping and cooking programs have seen major bumps, as well. Gupta also saw a rise in educational programs and local news for the Fire TV.
His key takeaway was how differently users stream compared with how they used to watch TV.
People today don’t scroll through lists to watch whatever is on anymore, he explained. They know what they want and how to get it.
“Users really choose what they want and COVID really accelerated that decision-making,” he said.
One of the focuses for Fire TV has been making the product as easy as possible to use for the average consumer.
“There’s lots of new original content, but it is not the easiest to find,” he said.
During the presentation, Stefanie Meyers, senior vice president of distribution at Starz, said that streaming services have learned they need to serve their audiences more dynamically and on a deeper level than traditional media used to.
She used as an example the show Power, which just finished its sixth season last February and now has a spin-off series called Power Book II: Ghost, which began streaming in September.
“Power was a huge hit,” Meyers said. “We now have an expanded universe with multiple spinoffs and we continue to service our fans and fan base for years to come.”
She said the hope is to build off the Power audience that has been growing since it first aired in 2014, and give viewers the content they want.
We look for the person using the device to tell us what they are looking for.
Starz is hardly the only company to be using that model, of course. WandaVision, the first Disney television show set in the MCU (the Marvel Cinematic Universe), is set to debut on Friday.
“Original programs draw people in but you need a good library to keep them satisfied,” Meyers noted.
She said that Starz needs deep and diverse movie and series libraries to keep its customers and their families satisfied.
“We know we need a stacked library to satisfy all user groups,” she said.
Meyers agreed with Lyons and said that every user has a different mindset when they log onto the service.
“The key is to help them with discovery,” Gupta added.
Want more? See all our coverage of CES 2021 right here.
Jan 20, 2021 · CES 2021 TV Technology: Beyond 8K, Mini LED and Advanced Image Processing Dominate Trends. 8K is coming whether you need it or not. But it's new technology that will really make for better...
- Michael J. Miller
- Former Editor in Chief
- Amber Bryce
- Dolby Vision IQ. Those that squinted through the famously dark Game of Thrones finale will be relieved to hear that Dolby Vision IQ is here to help tackle the issue of dim pictures on your screen.
- HDMI 2.1. HDMI (High Definition Multimedia Interface) has been a lifesaver in the tech world, providing high definition video via a small cable and removing the need for those bulky SCART connectors that used to trail behind our televisions (phew).
- Samsung Tap View. Want to share a video from your phone to the TV? Samsung Tap View makes it easier than ever. It goes without saying that this only works on Samsung TVs that support Tap View (so one of their 2020 models).
- Nvidia G-Sync on LG TVs. This one’s for the gamers – PC gamers that like to connect up to the TV, in particular. When LG announced that they were introducing Nvidia's G-Sync technology at CES 2020, it seemed a little odd due to the niche user base it was targeting.
Jan 18, 2022 · Every year after CES, there can be a new pile of TV hardware buzzwords and technology shorthand that can quickly get confusing. Here’s what you need to know about QD-OLED, Mini LD, VRR, and...
- Chris Welch
Jan 14, 2021 · With CES 2021 beginning to wind down and all major TV announcements now in the rearview mirror, it makes sense to take a step back and look at where new TVs are now and where they will be...
Jan 12, 2021 · Wondering what the future of TV display technology looks like? CES 2021 is our best glimpse at what companies will be bringing to market. Here's what to expect.
