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Jun 4, 2020 · With a capacity to produce 4 million bicycles per year, Atlas witnessed some extremely thriving years in its history after the son of Janki Das Kapur and Jai Dev Kapur started handling...
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The case discusses the rise and decline of Atlas Cycles, an iconic bicycle brand that had ruled the Indian roads for six decades. Established in 1950, Atlas Cycles emerged as one of the largest bicycle manufacturers in India with the capacity to produce 4 million bicycles annually. Its cycles were known for their sturdiness, durability, and afforda...
The case is structured to achieve the following teaching objectives: 1. Understand the various factors that contributed to the success of Atlas Cycles. 2. Analyze the problems faced by Atlas Cycles. 3. Understand the reasons behind the fall of Atlas Cycles. 4. Understand the need to continuously reinvent the business model of a company amidst risin...
Organizational Crisis, Business Failure, Brand Revival Turnaround, Revival Strategies, Mature Brands, Rise and Fall, Indian Bicycle Market, Iconic Brands, Competition, Declining Brands Buy this case study (Please select any one of the payment options)
Jan 25, 2021 · The factory produced 12,000 cycles in the very first year and there was no looking back. In 1958, Atlas made its debut in the international market and since then it has exported to several countries including the Middle East, Myanmar and South Africa.
Jun 13, 2020 · From his modest beginnings, of building cycles in a shed in Sonepat, he set up his first factory complex, a 25-acre affair, in just a year. In the first year itself, the plant rolled out 12,000 cycles. Under his leadership, Atlas Cycles emerged as India’s largest cycle manufacturer by 1965.
The Sahibabad unit of Atlas Cycles has the capacity to manufacture more than 4 million cycles per annum with a 1,200-strong workforce.
Jun 5, 2020 · In the very first year of operation, 12,000 cycles rolled out of the plant. There was no looking back. Atlas sent its first consignment overseas in 1958. It has since then exported to several...
Jun 6, 2020 · It had become the country’s largest cycle manufacturer by 1965, and was the official supplier of bicycles to the 1982 Asian Games held in New Delhi. Slowly it expanded its operations overseas and managed to produce a whopping 40 lakh bicycles per year.Image credit: www.atlascycles.co.in The legacy
