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- By leveraging social media platforms and influencer marketing, Meesho has been able to connect with its target audience and build a strong brand presence in the e-commerce industry. Their focus on data-driven marketing techniques has led to a 4x increase in their user base in 2020 alone.
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Jun 19, 2024 · Meesho’s marketing strategy has propelled it to become one of the leading e-commerce platforms in India. Through innovative campaigns, targeted audience analysis, and effective utilization of social media platforms, Meesho has successfully engaged customers and acquired a significant user base.
- About Meesho - India’s Leading Social E-Commerce Platform
- Foundation of Meesho
- How Does Meesho Works?
- Marketing Mix of Meesho
- Marketing Strategy of Meesho
- Covid-19 Marketing Strategy of Meesho
- Prominent Marketing Campaigns of Meesho
- Conclusion
- FAQs
The name Meesho is short for ‘Meri e-Shop’. It is India’s first social e-commerce company. It provides a platform for various small businessesto enter and flourish in the online market. Meesho allows a person to buy things from the platform. Along with this, it enables a person to resell the products from home. One can trade through their social me...
Meesho came into existence in the year 2015.Vidit Aatrey and Sanjeev Barnwal are the co-founders of the company. They were batchmates in IIT Delhi. The headquarters of the company lies in Bengaluru. They started the company with the idea of establishing small and medium enterprises online. Their initial idea was quite like Zomato and Blinkit(ex-Gro...
Meesho helps people to resell the products with no investment. A person can go to the app and select any product that they like to resell. Then, one can add up their commission on top of the product and shipping charge. With this final price, one can share the products over WhatsApp or Facebook groups. If a customer makes an order, then you can pla...
The marketing mix of Meesho refers to the 4Ps of marketing: Product, Price, Place, and Promotion. Meesho uses a variety of marketing strategies and tactics to reach its target audience and to promote its products and services: Product:Meesho has a diverse product line that includes apparel, home and kitchen, technology, and accessories. The company...
Meesho has more than 11 lakh suppliers. The platform has gained huge popularity. Meesho has become the Unicorn in 2022. This became possible because of its proper planning and insane marketing strategies. Here are some of the marketing strategies followed by Meesho:
Meesho took a high road and gained huge popularity during the pandemic. At a time when people were losing their jobs and looking for business opportunities, Meesho came as a ray of hope. It not only provides products at an affordable rate but also helps individuals to resell them. They made campaigns like #MyStoreMyStory. The ad shows how a woman c...
Arrey Wah!
The "Arrey Wah!" marketing campaign by Meesho emphasizes the value and simplicity of buying on Meesho. The campaign includes a series of advertisements depicting people from many walks of life discovering excellent things at low prices on Meesho. The advertisements were frequently amusing and relatable, emphasizing the significance of value and ease in today's environment. This advertising has been extremely successful in reaching out to Indian customers. The advertisements are relatable and...
Meesho Pe Hai Sab Kuch
The "Meesho pe hai sab kuch taaki aap kar payein bahut kuch" campaign seeks to promote Meesho as a one-stop shop for all of your requirements, regardless of price or lifestyle. The campaign includes a series of advertisements depicting people from different walks of life using Meesho to achieve their objectives. A young woman in one advertisement uses Meesho to buy a new dress for a job interview. Meesho's price and convenience are also highlighted in the campaign. People are shown saving mon...
#MyStoreMyStory
Meesho's #MyStoreMyStory marketing campaign is a social media promotion that highlights Indian women's business drive. The campaign tells the tales of women who used Meesho to launch their own enterprises and attain financial independence. The campaign is founded on the observation that many Indian women want to work and support their families, but they may face obstacles such as a lack of capital, knowledge, and resources. Meesho is a platform that enables women to launch their own businesse...
Meesho is one of the startups that made great progress in less time. In eight years, it has proved to be a great blessing for tier 2 and 3 cities. They have gained a huge customer base from these cities. The company has helped various small businesses to establish themselves online. It started from helping the local shops and now has become a socia...
Who is the CEO of Meesho?
Vidit Aatrey is the co-founder and CEO of Meesho.
How does Meesho's marketing strategy work so effectively?
Meesho's marketing strategy is particularly effective because it targets its niche audience and reaches them through various channels and tactics.
How many resellers are on Meesho?
Meesho has more than 15 million resellers on its platform, of which 15 million are women.
Jul 18, 2023 · By leveraging social media platforms and influencer marketing, Meesho has been able to connect with its target audience and build a strong brand presence in the e-commerce industry. Their focus on data-driven marketing techniques has led to a 4x increase in their user base in 2020 alone.
Nov 17, 2023 · By integrating influencer marketing, meme-centric content, and strategic ad placements, Meesho effectively navigates the social media landscape, creating a robust and multifaceted marketing strategy. Growth Plan & Future Strategies
Jun 18, 2023 · In this blog, we are going to gain insights about Meesho and have an in-depth analysis of the marketing strategy of Meesho. Meesho is India’s number 1 reselling app which people have really started to trust. Meesho is a reliable source from where one can generate some money just by indulgence.
Nov 4, 2023 · Meesho’s marketing strategy encompasses the fundamental elements of the marketing mix, commonly known as the 4Ps: Product, Price, Place, and Promotion. These key components underpin the company’s approach to engaging its target audience and promoting its extensive range of products and services.
Nov 23, 2023 · Meesho’s business model leverages social media platforms to create a network of resellers who can reach a wider audience than they could on their own. This creates a win-win situation for both resellers and suppliers, and allows Meesho to scale without having to manage inventory or logistics.
