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May 5, 2024 · The direct-to-consumer brand has served more than 40,000 customers in the first 12 months of its existence. Bengaluru: With Perfora, Jatan Bawa and Tushar Khurana have built a consumer-first brand ...
Feb 26, 2024 · Jatan Bawa, Tushar Khurana, Co-Founders, Perfora. A visit to the dentist during Covid-19 pandemic gave Jatan Bawa a reality check that his oral health was in a bad shape. This is despite the fact ...
- Managing Editor, Entrepreneur India
- Entrepreneur Media
Sep 15, 2024 · A notable disparity remains between urban and rural consumption patterns. Urban consumers continue to spend more on discretionary and lifestyle products, while rural consumers focus primarily on essentials. This divide presents both challenges and opportunities for businesses, which must adapt their strategies to cater to diverse consumer needs.
Oct 15, 2021 · Director Akarsh Khurana and his team liberally take from real-life events, juice them as long as it’s convenient, and then tweak the tale to make it a palatable product for consumers Updated ...
- The Genesis
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According to Jatan, “As consumers, we weren’t satisfied with the existing set of oral care products available for personal consumption as the products weren’t functional, and filled with unnecessary ingredients or equipped with old technology.” Prior to this, Jatan was a part of the leadership team at Vahdam India, heading their product strategy ve...
According to the founder, Perfora’s digital-first DNA combined with a “focus on functionality and well-designed products” helps it to differentiate from other competitors. Customers can also personalise their electric toothbrush with their name printed on them. “The good part is oral care products are a part of everyday routine and hence with a str...
This December, Perfora raised a pre-seed round of$260,000 led by Sauce.vc, Huddle, and a few angel investors including Bala Sarda (Vahdam Teas), Sameer Mehta (boAt Lifestyle), and Shashank Mehta (The Whole Truth Foods). The capital raised will be utilised to expand into new product categories, test out different channels, build its team and establi...
Jan 16, 2021 · Juicy Chemistry was launched in 2015 with the idea of creating a line of organic personal care products. With the aim to educate consumers about the chemicals commonly used in so-called organic ...
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Aug 7, 2021 · Brands have a very difficult task to please the impatient, informed, intolerant, consumer Marketing in this era has undergone a world of change, in terms of emergence of new platforms and means to ...
