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Apr 27, 2021 · How IPL teams make money? IPL teams generate a large percentage of their revenue through brand sponsorship. Franchises partner with brands and offer them visibility by endorsing...
- How Does The IPL Ecosystem Make Money?
- What’s in It For The Broadcasters?
- How Does The IPL Compare to Global Sports Leagues?
- How Much Did The Pandemic Affect IPL’s Growth?
When the IPL began in 2008, some of India Inc. and Bollywood’s biggest names spent a total of $723.59 million to buy eight city-based franchises. A decade and a half later, the IPL has grown manifold in popularity and commercial value. In 2021, CVC Capital, a British equity firm that formerly owned Formula 1, paid approximately $740 million for the...
They earn from advertisements. Star India (now Disney Star) had paid more than ₹16,300 crore for the broadcast rights of five seasons from 2018 to 2022. Advertisers paid the broadcaster as much as ₹14 lakh for a ten-second ad slot during a match. As per Moneycontrol, the total revenue generated from television and digital (streaming) ad sales in IP...
The National Football League (NFL) in the United States, cited by the BCCI Secretary as the only international sports league more valuable than the IPL, began in 1920. Since the IPL’s business and monetization strategy was modelled on leagues like NFL and EPL, the way they earn money is quite similar. The NFL has 32 teams playing a combined 285 gam...
The onset of the pandemic exposed the sporting world to new undesired realities. All major sports tournaments, both at the club and international level, had to be temporarily suspended to curb the spread of the novel coronavirus. Income from merchandise sales, ticketing and broadcasting avenues had all dried up as there was no activity in the arena...
Mar 31, 2024 · How do IPL teams make money? IPL teams make money primarily through sponsorships, broadcasting rights, ticket sales, merchandise, and team merchandise. They also generate revenue from franchise fees paid by team owners and endorsements.
- The economics of IPL. BCCI collects massive revenues from broadcasters and Over-the-top (OTT) platforms by selling media rights. It deducts its share and a big chunk of its revenues are then shared with the IPL teams.
- Brand sponsorship. Apart from media revenue discussed above, IPL franchises generate a sizeable part of their revenue through brand sponsorships. Franchises tie-up with brands to offer visibility to the brand by endorsing their logos on their jerseys, headgear and team kits.
- Ticket sales. The global pandemic affected India’s biggest sporting gala in 2020 and 2021. However, it was back with a bang this year. Now that the stadiums are full of spectators again, a small portion of ticket sales will be offered to sponsors and the BCCI, the rest goes into the team’s wallet.
- Prize money. BCCI offers a colossal amount of prize money to the winning team. In 2018, IPL champion Chennai Super Kings took home ₹20 crore in prize money.
Sony takes a contract from BCCI for a certain sum, of which, a certain sum of money is given to each team based on the TRP Ratings by BCCI. Sony TV in return, earns money in the...
Jun 9, 2023 · IPL is a professional Twenty20 cricket league in India founded in the year 2008 by BCCI, i.e., Board of Cricket Control in India. The business model of IPL revolves around Twenty20 Tournament format, Player Acquisition, Squad Composition, Salaries, Match Rules, Prize Money, Teams, Sponsorship, Brand Value, Broadcasting, and IPL Governing Council.
May 24, 2023 · How IPL Teams Earn Money: The IPL 2023-27 media rights have earned INR 48,390 crores (digital+TV). Across five years of media rights, a total of 410 matches will be played where BCCI earns roughly INR 118 crore per match. 50 per cent of the total revenue from the IPL Broadcasting rights will be divided among the IPL teams.
