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How do you plan a video for social media?
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What is a social media video strategy?
What are Your Goals for social media video marketing?
- Start with a strategy. When creating video content (or really any content) for social media, you need to start with a strategy. Define your goals, target audience, and key message before creating any type of video content.
- Use SEO tactics on your video channel. Social media platforms like TikTok and YouTube use algorithms to determine which content is shown at the top of the feed.
- Storytelling is key. If we know anything, it’s that human beings love a good story. You can trace our penchant for narratives back to the Stone Age, literally reading the writings on the wall.
- The first few seconds are wildly important. Half the battle in knowing how to shoot video for social media is knowing how to shoot those first few seconds.
- Plan Your Videos
- Ensure Your Videos Match Your Social Media Marketing Objectives
- Use A Steady Camera
- Consider Using An External Microphone
- Avoid Digital Zoom
- Edit Your Videos to Avoid Fluff
- Include A Call to Action
- Customize Your Video For Your Video Platform of Choice
While some people have experienced YouTube success with unplanned and unscripted vlogs, it doesn't make for good video marketing. Depending on the types of videos you make, you might not script them, but you certainly need to have a plan of what you want your message to be. Even your 15-second TikTok video bytes need to be organized. You need to kn...
A critical social media video strategy is to ensure that you align your video content with your overarching social media marketing objectives. Don't look at social video sharing as being separate for the rest of your social media marketing campaigns. If the objective for your social campaigns is to increase brand awareness, then your videos should ...
Although you will not typically pay professional filmmakers to make your social media videos, it is essential that you still produce high-quality videos. One simple tip is to ensure that you keep the camera steady (unless you are deliberately trying to create an old handheld camera effect, and you can add that as an effect in most video editing pro...
While you can use the microphone in your phone to record the audio for your videos, it will usually not be the highest quality. This may not matter for some videos, particularly if you intend to overlay them with music or dub a separate soundtrack. However, if you want to use the sound you've captured, you should consider purchasing an external mic...
One of the limitations of using a phone camera is that you are less likely to have an analog zoom lens (although a few high-end models do). Instead, you simply have digital zoom. Unfortunately, digital zoom is nowhere near as good. Its use leads to blurry videos that are distracting for the viewers.
You will probably shoot more video than you need for your finished product. Don't be tempted to leave your raw footage unedited. You want your videos to entice your audience, and for that to happen, you need first to edit your footage. This also gives you a chance to overlay audio, add subtitles, and other graphics. With apps like TikTok, you can a...
Like most forms of online marketing, you need to ensure that your videos include a Call to Action. What do you want your viewers to do after they have finished watching your video? In most cases, though, you need to keep this relatively light. Many viewers are wary of CTAs that are clearly sales-focused, particularly on channels targeting Generatio...
Not all social video platforms are the same. You can't expect to shoot one video and use it identically on all your social platforms. For a start, some platforms have video length limitations, while others allow you to upload videos of virtually unlimited length. Some expect you to share traditional landscape videos, while others understand that ma...
Nov 8, 2022 · Decide on your platform (s) Select your video types. Plan content production. Know what post-production entails. Schedule and promote the videos. Understand and analyze metrics. Our guide will walk you through each of the seven steps you need to create a successful social media video marketing strategy.
Mar 27, 2019 · What is social video? The Benefits of Using Video on Social. Which social platforms should your business use? Intro to Facebook video. Intro to Instagram video. Intro to LinkedIn video. Intro to Twitter video. Intro to YouTube video. Setting Goals for Social Media. Measuring Results for Social Media. Getting started with social video creation.
Mar 6, 2018 · How to create engaging social media videos. Creating videos can be more challenging than writing a blog post or designing an image. But it isn’t as difficult as you might have imagined. Here’s how you can create effective short social media videos easily: 1. Ideate. The first step is to brainstorm ideas for your videos.
- Alfred Lua
Luckily, this 7-step social media video production guide is going to show you how you can start creating awesome video content to enhance your social media marketing content strategy. Let’s get started.
Aug 10, 2020 · Snapchat. TikTok. Let’s get started. Social media video marketing tips. Here, we’re sharing best practices and tips for improving your social media video marketing across seven major platforms. We’ll also cover how to make sure each channel works with your overall marketing strategy—and result in a positive ROAS! Facebook and Instagram video ads.
