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Jun 13, 2024 · One of the core truths of being a nonprofit is that, sooner or later, you'll have to start a fundraiser. Whether that's a fundraising event or a full-fledged online fundraising campaign, we're here to help with tips and tricks to raise more.
- Review your present fundraising processes and past campaign performance. Before putting pen to paper to outline your next fundraising strategy, take the time to fully understand where you’re starting from.
- Determine guidelines and goals for your new campaign. Once you’ve reviewed your organization’s fundraising history and donor data, it’s time to build the scaffolding for your campaign.
- Assess your strengths and resources. When planning your organization’s fundraising strategy, ask yourself, “Does my team have the expertise and skills needed to carry out our chosen campaign?”
- Conduct prospect research. A crucial part of many fundraising campaigns is prospect research. Prospect research involves uncovering markers that help you determine who out of your donor base may be able and willing to donate a major gift to your campaign.
- Set SMART Goals. Starting a successful fundraiser requires a clear vision, a set of goals, and a deep understanding of why those goals are important.
- Choose a Type of Fundraiser. There are many different kinds of fundraisers. When choosing yours, consider your goals, budget, resources and target donors.
- Create a Plan. A detailed fundraising plan will help you stay on track with your goals. Include things like: Team members: Who is involved? What are their responsibilities?
- Make Giving Easy. Setting strategic giving levels is a good way to show donors just how far their dollars go. Pairing incentives with each giving level helps supporters envision their impact.
- Determine Your Goals For Your Nonprofit Fundraiser. To start a fundraiser off on the right foot, it’s important to set a focus for your campaign by creating clear goals.
- Select a Fundraising Campaign Type. Once your fundraising goals are solidified, it’s time to choose what your campaign will look like. There are a wide variety of available options for nonprofit fundraisers.
- Develop a Fundraising Plan. An effective fundraising plan will keep you organized and on track. It will serve as your roadmap and ensure you have everything you need to make your campaign successful.
- Invest in the Right Software Before Starting a Fundraiser. Fundraising software is necessary for most nonprofit campaigns to run smoothly. From accepting online donations and processing payments to managing donors and volunteers, there are so many aspects of fundraisers where software can make a major difference.
Nov 16, 2022 · Walk through the steps below to start piecing together your nonprofit fundraising strategy. 1. Set your fundraising goals, mission, and story. Start with the end in mind. What’s your fundraising campaign goal? Better yet, what’s your overall goal for this year? For the next three years? This number should be rooted in the needs of your ...
- Allie Decker
A well-designed fundraising campaign can help your nonprofit raise funds, engage donors, and expand your reach. Use these top strategies to maximize results.
Here are some core best practices to follow while planning: 1. Build a Coordinated Multi-Channel Campaign. This means harnessing a combination of website content, social media, traditional media (radio, TV, print) and email blasts. Think sweeping and broad. (You are a military general. Or an Olympian god.
