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  2. Mar 13, 2023 · Here are some ways you can create exposure for your fundraising campaign or nonprofit: Social Media: Use social media platforms like Facebook and and Instagram to promote your fundraiser. Share information about it and encourage people to share it with their networks.

    • The Power of Social Media. In the digital age, social media has become a ubiquitous presence, serving as a potent tool for communication, connection, and marketing.
    • The Power of Direct Communication. Email remains one of the most effective communication tools. According to a 2019 study by Campaign Monitor, nonprofits have the highest email open rates across all industries, at 20.39%.
    • Develop Cobranded Content with Your Nonprofit Sponsor. Co-branded content is a strategic partnership between two brands – in this case, your nonprofit organization and your corporate sponsor – to create content that promotes both entities simultaneously.
    • Highlight Sponsor Successes in Marketing Materials. Marketing materials are tangible assets that can communicate your nonprofit’s mission, campaigns, and events to a wide audience.
    • Clearly Define Your Fundraiser Goals. Promoting a fundraiser requires a strategic approach to effectively engage with your target audience & generate support for your cause.
    • Craft A Compelling Story. Crafting a compelling story is a crucial aspect of promoting a fundraising campaign. It helps develop an emotional connection with potential donors, motivates them to take action, and encourages them to share the campaign with others.
    • Utilize Social Media Platforms. To promote a fundraiser, it’s essential to utilise social media platforms effectively. Social media platforms provide a vast reach and allow you to connect with a large audience.
    • Leverage Your Network And Connections. Leveraging your network and connections is crucial for promoting a fundraising campaign. Here’s how it can help
    • Create a goal-oriented plan. Any social media fundraising campaign needs both a destination and a roadmap. The destination is your goal. It’s probably based on dollars donated.
    • Pick the right social platform. The demographics of your donors and the type of content you’ll publish dictate which social platforms you use. Here’s how each of the most widely used social media apps stacks up.
    • Optimize your content for mobile. Most people flip through social feeds on their phone (e.g., 97.4% of Facebook users access via the mobile app). You want your posts to shine on small devices.
    • Show and tell your story. Researcher Paul Zak uncovered an interesting truth about our brains. We’re more likely to support a cause when we hear stories about it.
  3. Identify Your Target Audience. The first step to nailing social media strategy for fundraising is identifying your target audience. Your target audience is the people you need to attract because those are most likely to support your organization’s mission and donate.

  4. Start a GoFundMe. Drive donations with these fundraiser sharing tips: 1. Share your GoFundMe early and often. Once you publish your GoFundMe fundraiser, aim to share it within the next 10 hours to start gaining donation momentum.

  5. Dec 12, 2023 · Fundraising isn't just about collecting donationsit's a powerful way to fuel your organization's mission, elevate your cause and rally your community around a shared purpose. That's why we're thrilled to share our insider tips, actionable strategies and creative ideas to help you orchestrate an event that not only raises funds but also ...