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Nov 13, 2023 · In this article, we’ll explore a treasure trove of 80 creative event ideas and success tips that will not only inspire but also guide you in crafting your next successful event. From themed gatherings to innovative marketing strategies, we’ve got you covered.
- Improved Content Marketing
- Improved Reach
- Improved Relationships
- Improved Processes
- Improved Audience Understanding
- Improved Collaboration
- Improved Attendee Response
- Conclusion
Paul MacKenzie-Cummins, Clearly PR “The recruitment sector is awash with media, but none talked about how recruitment companies can use PR and Content Marketing to build their brands and grow revenues. There was a gap in the market for a publication to do just that, so we launched our own magazine – Recruiter imPRint. “From first launch in 2016, th...
Ash Phillips, Yena “Yena is a subscription platform that helps people start and grow businesses. It started as a single meetup in the Bristol and adopting Eventbrite as our registration platform has helped us scale to more than 120 events in 17 cities globally. “It’s a core part of our marketing strategy for current and new events and helps bring i...
Jenny Haynes, City Dance Parties “The single most important thing I’ve learnt since founding City Dance Parties is the importance of building and maintaining positive relationships with clients, staff and suppliers. “Rather than a brief, corporate approach, I always come in with a personable, fun and detailed tone, and really try to listen to what ...
Claire Fulton Ray, LauFest “I run a three-day music festival in Plymouth called LauFest, which is organised in aid of breast cancer awareness charity CoppaFeel!. I have found that speaking to other festival organisers has been invaluable – we are relatively new to the festival circuit so having a more knowledgeable festival organiser point out some...
John Fisher, FMI “Since 2009, we have organised events for a range of leading mobile phone manufacturers, including their contact centres based overseas in India. So – with an audience based some 5,000 miles away – the key objective for us was to learn what makes them tick. “Over the past ten years, we have delivered a huge range of successful trad...
Rory Bourke, Mid Yorkshire Chamber of Commerce “I organise a range of B2B events for the Mid Yorkshire Chamber of Commerce, based in the Halifax, Huddersfield and Wakefield districts of West Yorkshire. Our mission is to connect, support and represent businesses within our region, furthering their business interests. “By collaborating with local mar...
Leila Willingham, Liz Lean PR “From our experience of event planning over the past 20 years, we can’t stress enough the importance of the invite. Making your invite memorable is one of the secrets to a successful event. “I guess one big learning curve was the internet and how that’s impacted how we invite. One thing we have learnt when sending invi...
Never stop learning. Review every element of your event each time you run it and identify areas for improvement. Send out a post-event survey to attendees to gain their feedback and use data from your ticketing and registration platform to measure your KPIs. Putting metrics in place will help you benchmark your success, ensuring you continually get...
- Begin Your Event Planning Early. The earlier you plunge into the event planning, the wider the array of choices and the greater the flexibility. Early planning doesn’t just mitigate stress; it also maximizes the potential for innovation, partnerships, and promotional opportunities.
- Identify Your Event’s Goals and KPIs. Every event is an opportunity to communicate with your audience. But what’s the message? Is it a product launch, a brand overhaul, or a simple celebration of milestones?
- Optimize Your Event Budget to Maximize ROI. A budget isn’t just about cost-cutting; it’s a strategic blueprint that guides every decision, from venue selection to marketing campaigns.
- Define Your Target Audience. The heart and soul of any event is its audience. Understanding their demographics, psychographics, and behavior allows for an event experience that’s not just enjoyable but unforgettable.
Jan 24, 2023 · 1. Stay organised by using technology. Successful event planning nowadays cannot be done without technology. Fortunately, technology is our friend, and there are tools available that you can utilise to make your job stress free and create a seamless result.
- Number of event tickets sold (vs. attendance) You should easily be able to calculate the number of tickets you sold, but keep a count of the number of actual attendees as well, and then run a comparison.
- Event revenue by ticket type. One step on from looking at the raw data, you will need to drill down a little into the type of tickets you sold and run the numbers on those.
- Social media engagement/activity incl. event Apps. Do not neglect the power of social media interactions! Today, social media activity is a KPI all by itself, and can provide you with real-time feedback on your event – both the good and the not-doing-so-well features.
- Post-event surveys. The question of how to measure success of events can also be answered by post-event surveys. Post-event analysis is incredibly important, and an often eye-opening part of this is to ask the attendees themselves.
Set Clear Objectives. The foundation of any successful event is its objectives. Whether you’re looking to generate leads, educate attendees, or build brand awareness, having clear goals guides every decision you make. Begin with the end in mind: What do you want attendees to take away? How do you measure success?
Jun 5, 2024 · It is a key factor in determining the success of an event, both in terms of attendance and future event planning. In this comprehensive guide, I will provide you with tips, strategies, and ideas to boost engagement at every stage of the planning process, from pre-event to post-event.
