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One consumer-facing mobile app
- Medlife offered one consumer-facing mobile app for accessing all three services.
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Apr 17, 2021 · Medlife app is an Indian online platform, which provides pharmacy, diagnostics, and e-consultation in India.
- Overview
- Competitive Landscape
- Strategies
- Acquisitions
- Ad Campaigns
- Conclusion
The company started with initial funding of $15 million, and later on, it got $30 million financings from promoters and family capital. Medlife has three business segments of pharmacy, diagnostics, and e-consultation. The company delivers medicines at customer’s doorsteps. Medlife receives these drugs from manufacturers directly, and these are thor...
According to Frost and Sullivan, Medlife owns 30% of the e-Pharma market share in India. Despite the competition, Medlife has the first-mover advantage in the industry. It is the first online pharmacy in the country to offer a whole gamut of medical services. The main competitors for the company are 1mg, Practo, Zoylo, and Netmeds. The company has ...
Mr. Ananth Narayanan, the current CEO, and co-founder has focused on strategies to scale up the business. He wants Medlife to be 10x in five years from now. Medlife focuses on digital marketing and comes up with hyper-local personalized content to target customers. The company leverages AI to segment customers based on product clusters, demography,...
The company has also focused on some strategic acquisitions in recent years. In 2019, the company acquired Medlabzto further its reach into the diagnostic segment. In the same year, it has also acquired Myra. Through the acquisition, Medlife gained access to Myra’s express delivery segment and expanded its services to 22 cities in the coming months...
Medlife comes up with creative ad campaigns such as #GoodHealthisFreedom, which it launched ahead of independence day last year. As part of this campaign, the company created an online health calculator similar to a health risk assessment test. In 2017, Medlife unveiled its new branding and tagline- “Obsessed with health”; it highlighted Medlife’s ...
The COVID and subsequent lockdowns have forced people to move to online consultations, e-delivery of medicines, home sample collection for testing. With the Indian e-Pharma industry set for a giant leap with the likes of Amazon, Reliance, and Flipkart entering the segment, the company keeping technology and consumers at its core is likely to move a...
Apr 22, 2021 · One of the most trustworthy online pharmacy apps, Medlife sets itself apart from the crowd with its astounding features. The app offers discounts of up to 50% on various medical products. You get free delivery of medicines after purchasing a minimum of 100 Rs.
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Medlife offered one consumer-facing mobile app for accessing all three services. [8] Founding team Saurabh Mittal (CTO), Saurabh Agarwal (CFO) and Raghunandan Sreenivasan (COO) led the company to over $150M ARR within four years of incorporation.
