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      • As social scientists working in two international settings — Canada and France — argued in The Conversation, these representations are not substantiated by research and have distorted the actual experiences, practices and attitudes of young adults towards COVID-19.
      eteron.org/en/what-we-know-about-gen-z-and-what-we-fail-to-see/
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  2. Sep 16, 2022 · With films like Do Revenge and Bodies Bodies Bodies, as well as TV series like Euphoria, screen representations of Gen Z are on the rise. But visibility doesn't equate to...

  3. Sep 1, 2021 · I’ ve been putting a lot of thought into the concept of digital identity and what it means for Gen Z — how they establish and display their online personas, in a time where they increasingly...

    • Benoit Vatere
  4. Nov 29, 2022 · Here are three Gen Z trends that are breaking the eight-second stereotype. Books, books, books Gen Z has helped to catalyze a literature revival—book sales set records in the US and the UK last year, with young-adult fiction sales increasing 30.7 percent in the US as teens tore through titles.

  5. Jun 27, 2023 · From Hulu’s Not Okay (2022) to Netflix’s Never Have I Ever (2020), when Gen Z characters speak on-screen in TV shows and movies, it can often be a toss-up of whether “Gen Z speak” will be accurately represented on screen or not.

    • Modern Nostalgia
    • The Metaverse
    • Time For Teal
    • Inclusivity
    • Organic Digital
    • Gothic Fonts

    Nostalgia, somewhat ironically, ain't what it used to be. Once, it was as regular as clockwork: the decade before last was the one everyone referred to. Hence the 1970s was dominated by nostalgia for the Fifties; in the 1980s, everything harkened back to the Swinging Sixties, and so it continued. However, today's always-on, everything-at-reach digi...

    For better or for worse, digital technology is changing at a lightning pace right now. In the last two decades, we've seen Web 2.0, the smartphone revolution, and the explosion of social media. Each has transformed society at a fundamental level, and the next digital insurgency is on its way as we speak. While the Metaverse hasn't arrived quite yet...

    Colour, in general, is key to connecting with Gen Z, with the younger generation responding strongly to hues that are bright, vibrant and in-your-face. But Picsart has identified a particular colour trend you may not have noticed yet. "In recent months, we've seen searches relating to teal and blue increase 101% with no signs of slowing," it says i...

    For years, society paid lip service to diversity. But the same power structures held fast, and minorities and underrepresented groups still found it hard to get on the ladder. Now, finally, that's changing, and the younger generations are definitely at the vanguard of this social revolution. "Gen Z and Millennials care deeply about representation a...

    Gen Z is growing up in a world where almost all media is now digital. But despite (or perhaps because of) this, there's a yearning for the analogue, the physical, the real. "Think of the organic feel of print material, old paper, or vintage film," says the report. "Organic Digital is the concept of emulating those things with digital tools. We see ...

    Typography is another great way that designers can connect with Gen Z. This younger generation has no hangups about material that gets playful with type. Indeed, it's often the case that the bigger and bolder, the better. In its report, Picsart makes a specific prediction of where font trends are heading in 2022. "We can't talk about visual trends ...

  6. Gen Z is the generation born between 1997 and 2012. They have been shaped by the digital age, rising concerns over climate change, a tricky financial landscape and the pandemic. The internet and technology have had a massive impact on their lives and so the way they view the world

  7. Jan 10, 2024 · In Generation Z, the nuclear family evolves into a closely-knit community, characterized by strong familial, friendship, and professional bonds. Within this community, Generation Z predominantly seeks common values, consciously avoiding contentious topics (Bresler, 2023).